

Co-founder at SelfActual
Co-founder at SelfActual
Hi, I'm Brad. I have decades of experience across organizations, working with every function, including HR, IT, Finance, Marketing, and (especially) Product. Everything we do is a product, has a Value Proposition, and a connection to a Business Model. With a Product Mindset anyone can derisk their projects and collaborate better
I have: • Created and facilitated workshops in Product Mindset, Self-awareness, Team Dynamics, Leadership, and Imaginal Agility
• Built an Experience Design practice in an organization.
• Created two SaaS software products.
• Designed an Innovation and Collaboration practice.
I have experience with • Executive Leaders • Content Creation (Writing) • KPI programs • M&A integration processes • Experience Design
“I had such a great mentorship session with Brad, it gave me a lot to reflect on. I loved how he brought in everyday examples, like referencing Pulp Fiction to explain being assertive without sounding harsh. It made the advice so much easier to relate to and apply. We also talked about building trust, adapting communication styles, and making sure projects stay aligned with business goals.”