Singapore

Generalist Product Management

Growth Product Management

Platform Product Management

Project Management

Product Marketing

Brian Lim, PMP

Product Manager

Product analytics

Product strategy

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Organisation skills

Presentation skills

Conflict resolution

Stakeholder management

Leadership

Project management

Analytical skills

Product roadmap

Canva

ChatGPT

Figma

Jira

Confluence

Key Achievements:
1. Launched Singapore’s first fully digital 5G Tourist eSIM before Singapore F1 2023
2. Launched Postpaid eSIM across all 4G and 5G mobile plans 
3. Launched GOMO eSIM across all 4G and 5G mobile plans
4. Launched eSIM conversion for all Singtel internal employees via digital portal

• Spearheaded development of Singtel's inaugural eSIM backend service from 0 to 1 by managing an 8-person agile squad adopting scrum methodology, allowing the sale of eSIM across multiple product lines
• Crafted user stories and prioritising backlogs based on the digital channels' eSIM initiatives
• Worked with stakeholders across different domain including Product Marketing, Product Development, Infosec and Digital Experience to define the product and journey
• Drove the eSIM platform roadmap to enhance and optimize Singtel eSIM customer journeys
• Accountable for the end-to-end eSIM Digital Platform lifecycle ensuring the maximum Return On Investment (ROI) is achieved

Key features delivered:
1. WiFi Coverage Tool
2. Reboot Router
3. Update Router Firmware

• Co-led a 15-person agile squad adopting scrum methodology to deliver key business & tech outcomes
• Crafted user stories and prioritising backlogs based on business needs
• Oversaw My Singtel's App strategy and roadmap, including end to end delivery
• Collaborated with multiple stakeholders including Frontend + Backend Developers, Product Marketing, Product Development and UI/UX Designers

SPOC for Digital Service Bus Initiative as part of Digital Transformation within Singtel
• Migrated old APIs onto a common Backend as a Service
• Built a common messaging service to be used by multiple Frontend Channels of Singtel
• Built caching capability to improve reliability and latency of API performance

Key Achievements:
1. Project Manager for SAP Ariba Solution Implementation - 
Procure-to-pay + e-Invoicing Digital Platform 

• Defined resource requirements and oversee resource availability
• Managed relationship and communication of 40 internal stakeholders across business units and vendors i.e IT, Procurement, Accounts Payable & SAP Ariba  – 6 of which are Singtel’s c-suites and senior leaders
• Estimated savings from project to be $1.5 million per annum, and multiple FTEs
• Three fold increase from 23% to 88% of invoices in Singtel and NCS to be processed via e-Invoicing platform – 318k invoices in total

2. SPOC for Group Digital Office, co-organiser for Singtel Group Learning Fiesta (SGLF) 2021

• 30% increase in total SGLF 2021 participation rate as compared to SGLF 2020
• 20,000 employees participated with more than 10,000 learning hours achieved

Other responsibilities:

• Assisted in identification and development of new digital strategic initiatives and business models
• Initiated and researched define key metrics to measure the degree of digitalisation

Key Achievements:
1. Generated over 150 leads for acquisition
2. Helped over 50 inactive sellers to keep their accounts active via Telegram Group which keeps all the mid-tailed to long-tailed sellers in the loop of upcoming campaigns and flash deals
3. Acquired over 20 new sellers to start listing their workshops/lessons in midst of COVID-19 

• Helped in the process of managing accounts to secure sustainable investments from key digital goods sellers in Shopee
• Took part in sales to help grow the non-physical assortment on Shopee by bringing aboard different sellers

Key features delivered:
1. Seller Centre Account Health Feature
2. PS Monitoring Tool for Shopee Application
3. PS+ Monitoring Tool for Shopee Application (ID & TH Markets) 
4. Pre-Order % Metrics for Taiwan Sellers
5. Seller Ops Platform UI Improvement
6. Listing Violation Logic Update

• Managed 6 features across various entry points across the Shopee App and Seller Centre
• Spearheaded the fulfilment and release of 4 feature requests on time, 3 of which were completely new features 
• Assisted Product Managers in product development ideation, conceptualisation to implementation
• Defined and implemented product development and product management plan
• Created new product solutions for both internal and external end-users
• Initiated, analysed, proposed and launched new product ideas (product development)
• Maintained existing app products 
• Coordinated and works closely with business teams to launch and market new products
• Conducted market intelligence to maintain competitiveness and profitability of product offering

Key Achievements: 
1. Created VBA Macro file to help run Flash Deal Analysis
2. Standardised naming of SKUs to help with searching of listings
3. Onboarded merchants like TimeZone, Anywheel, SG.Bike onto Shopee SG Digital Platform
4. Designed referral reward scheme for new Digital Products (DP) users

• Made use of SEO and data visualisation to enable more sales of non-physical products in terms of GMV and orders, leading to a 75% increase in location-based searches 
• Made use of VBA to help make analytical tasks more efficient
• First-hand experience of transitioning from selling virtual goods to the new system of Digital Products

• Handled invoices and payments from customers in SEA region
• Managed the employees’ Transport & Expenses Statement (TES)
• Reconciliation of withholding tax between parent and subsidiary companies
• Utilised ERP and Cloud Software such as Agresso, Basware and Readsoft

•  Main Flag Bearer for Singapore in the opening ceremony of Conference on Dialogue of Asian Civilisations (CDAC) 2019.

The Conference on Dialogue of Asian Civilizations (CDAC) took place on 15 May 2019 in Beijing, this conference aimed to reinforce regional cooperation and provide a platform for learning, exchanges, and intercultural dialogue for Asian cultures and beyond.

In this respect, the President of People's Republic of China, Mr Xi Jinping, underlined that this Conference on Dialogue of Asian Civilizations "creates a new platform for civilizations in Asia and beyond to engage in dialogue and exchanges on an equal footing to facilitate mutual learning".

Key Achievements:
1. Made use of VBA to automate the spreadsheets which led to 75% increase in efficiency and lead time
2. Redesigned the current manual and created an English manual to help subsequent interns understand the operations better

• Part of Worldwide Credit Team in a top Fortune Global 500 Company 
• Analysed new and existing customers' credit health
• Utilised and learned to operate on different platforms such as SAP, S&P Capital IQ, CRMZ
• Made use of Financial Model to run Altman Z-Score to help determine Credit Ratings
• Applied insurance or request for collaterals (BG/CG) to ensure that AR is secured 
• Prepared Excel spreadsheets (Weekly, Monthly) for credit analysis

Brian Lim, PMP🇸🇬

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