Brazil

UX Design

UX Testing

UX Research

Graduate

Camila Borja

User Research Principal

Usability Testing

Quantitative research

Public Speaking

Product strategy

Qualitative research

Communication

Collaboration

Problem-solving

Critical-thinking

Empathy

Team player

Presentation skills

Customer service

Conflict resolution

Stakeholder management

Human computer interaction

Video editing

Qualtrics

SurveyMonkey

UserTesting

Canva

ChatGPT

Figma

Hotjar

Miro

Notion

UserZoom

Airtable

User research

Prototyping

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

How to create personas, and leverage them in design.

Creating and leveraging user personas

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

My role is to create better and shared understanding of who our users are, what they need and how Sumup can improve their lives.

My main responsibility was to collaborate and lead user research projects with high strategic impact for Itaú's digital channels. With my knowledge and constant crave for learning, I helped my team of over 100 designers through training and user focused research solutions to establish high quality value to our customers and business.

During this period I had the opportunity of conducting dozens of mixed methods projects for different industries.  From field work coordination, in-depth interviews (experts and consumers), group discussion (focus and co-creation), home visits/invasion (ethnography), desk research, to  consumer behavior analysis. My main goal was to understand the business goal and deliver results that were actionable and valuable for both the client/business and end user.

At GAD I worked with qualitative methods to study consumers in their environments in order to better understand lifestyles, unmet needs and desires involving products and services. The process entailed framing, planning and executing the necessary research, in light of a user centered design mindset.

Camila Borja🇧🇷