Brazil

Graphic Design

UI/ Visual Design

Branding and Identity Design

Design Operations

Branding

Digital Marketing

Project Management

Master of Business Administration - MBA

Curso de Extensão

Bacharelado

Técnica em Comunicação Visual

Camila Lacerda

Product Designer Specialist

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Team player

Organisation skills

Conflict resolution

Stakeholder management

Project management

Analytical skills

Design systems

Illustration

Adobe Illustrator

Adobe Photoshop

Adobe XD

Figma

Adobe Creative Suite

Sketch

Empathy

Presentation skills

Customer service

Brand positioning

Content strategy

Typography

Partnership

Adobe After Effects

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Best practices for running productive design critiques.

Running effective design critiques

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Ways to provide constructive feedback to team members.

Giving effective feedback

How to think about design career paths and what progression looks like for designers?

Design career path

· Creating user-centered designs, developing wireframes, prototypes, and proofs of concept using tools such as Figma and other design software.

· Partner with Product and Engineering to structure scalable design systems and optimize cross-functional hand-offs, increasing operational efficiency and delivery predictability.

· Conduct qualitative and quantitative research (interviews, usability testing, behavioral analysis) to identify operational bottlenecks and reduce cross-team rework and improve SLA predictability. 

· Contributing to design documentation, including style guides and design specifications, handoffs to developers.

· Drove adoption of AI-supported tools and structured automation frameworks with leadership support, influencing how the team approaches scalability, productivity, and innovation in product development.

· Leadership of the Design department in Brazil, establishing goals, projects, and initiatives for the team.
· Implementation of tools for enhancing efficiency. 
· Coordination of large-scale initiatives with international and multidisciplinary teams.
· Development of complex projects in collaboration with global teams. 
· Develop strategic branding focused on the Brazilian market, defining concepts and creating designs for marketing campaigns. Focus on user research, market analysis, and design trends.
· Developing creative solutions to design project challenges with prototype creation to showcase relevant initiatives to decision-makers.
· Hiring, managing, and developing designers. 
· Development of initiatives for team acculturation, integration, and personal development: Leadership Round Table, English Buddy, and Integration Committee.
· Collaborate with the Amazon Design Community at large to ensure consistent brand use across multiple marketing channels

· Create merchandising and marketing campaigns that elevate Amazon’s device brand across multiple online channels
· Understand and respond to customer insights and performance data to steer the direction of your creative
· Understand user experience best practices for web and mobile interactions
· Use current and future marketing channels to inform and delight our customers
· Present and defend visual design solutions to leadership and business partners
· Collaborate with the Amazon Design Community at large to ensure consistent brand use across multiple marketing channels
· Grow team knowledge of best design practices and trends in web and graphic design
· Work with various categories to refresh/improve Amazon’s devices presence in their categories
· Drive efficiency and scale through process improvement and/or automation

Jr. Art Director for Kindle Devices Europe marketing team, supporting product launches, events cross category and coordination for Kindle campaigns across Europe & Australia.

Visual Designer for Kindle Devices and eBooks in Brazil.
· Suppport launches, promotions and marketing campaigns for social media. 
· Create a style guide for campaigns across categories. 
· Establish ideas and plan for design production.
· Create visual content for merchandising on and off-site. 
· Plan and coordinate the flow of production from the Design team.

Intern Working with graphic design to develop graphic arts for ebooks and Amazon Devices marketing team in Brazil.

Acompanhar o desenvolvimento de materiais;
Auxiliar na criação com pesquisas e coletas de informações;
Desenvolver artes finais;
Preparar layouts para os clientes;
Criar peças de comunicação visual;
Realizar o tratamento de imagens;
Adaptar comunicados do Alpashop e outros materiais de e-mail marketing;
Fechar arquivos para impressão gráfica;
Adaptar anúncios para mídias exteriores.

Executar o calendário anual de Endomarketing propondo ações de engajamento que visam manter o ambiente organizacional harmônico e agradável.
Criar todas as peças para as campanhas de comunicação propostas como: e-mail, cartaz, tv mural entre outras. 
Acompanhamento dos canais internos de comunicação, como: intranet corporativa, mural, intranet, jornal interno, como também propor pautas especiais.
Auxiliar na criação e acompanhamento dos eventos corporativos como: comemoração de datas especiais, festa de fim de ano e etc.

Camila Lacerda🇧🇷