Colombia

Product Design

Growth Product Management

Digital Marketing

Content Marketing

Growth Hacking

Offline Marketing

Direct Marketing

Product Marketing

Marketing

Advertising

Camilo Tobon

Tech Entrepreneur, Marketing Director

Product strategy

Problem-solving

Critical-thinking

Presentation skills

Customer service

Leadership

Project management

Analytical skills

Advanced data analytics

Brand strategy

Campaign execution & analysis

Email marketing

Marketing strategy

Video marketing

Product roadmap

Webflow

Youtube

Zapier

Adobe Illustrator

Adobe Photoshop

Canva

ChatGPT

Facebook Ads

Figma

Google Ads

Hotjar

HubSpot

Instagram Ads

LinkedIn Ads

Mailchimp

Adobe Creative Suite

Google Analytics

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Tips on how to work and collaborate with designers.

Working with designers

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

We’re committed to sustainable tourism, offering curated outdoor activities that help you unplug and reconnect with nature to restablish your dopamine levels outside of the screen. 

Perfect for remote teams seeking memorable offsites or team-building events, just minutes from Medellín. 

Check our website https://www.guatapecolombia.co

Currently leading the growth team.

• Design and execute a strategic plan, significantly impacting CAC, LTV and organic growth.
• Lead data-driven decision-making by conducting analysis and reporting to the CEO, founders and stakeholders.
• Lead market research, benchmarking and growth initiatives, optimizing brand positioning and maximizing ROI.
• Design and execute the referral and affiliate programs in order to consolidate our community and organic product growth.
• Lead the expansion and decision-making for new international routes based on data, currently focusing on expanding Europe to LATAM.
• Direct and develop the plan for web-app launch through SEO and SEM strategies.

I love helping early-stage startups (mostly in Seed to Series B) crack the code to sustainable growth. It all starts with diving into the data—analyzing funnels, figuring out where profitability hides, and benchmarking online to see what’s working (and what’s not). From there, it’s all about building strategies that actually move the needle. 

Over almost 10 years, I’ve worked on everything from no-code solutions and SEO to referral programs, pricing experiments, and making smarter decisions about tools. Whether it’s scaling user acquisition or refining a go-to-market strategy, I focus on practical, MVPs and actionable solutions that help startups grow faster and smarter. 

Hit me up with a DM to schedule a free 30 minute call!

Responsible for developing and executing the product marketing strategy for 12 countries, working closely with the sales team to achieve our goals. My OKRs are focused on increasing conversion rates and driving organic growth, with a particular emphasis on capturing demand in the lower funnel. My responsibilities include developing go-to-market plans, conducting market research, and collaborating closely with cross-functional teams such as product management, sales, and marketing to ensure the successful launch and growth of our products. I successfully led partnerships with Stanford University, Ted Talks, WOBI, and Spotlight, among many others.

 • Led strategy for demo trials, resulting in 2x growth in conversions.
 • Developed and implemented new enablement tools for the sales team, resulting in a 20% increase in sales in my first 3 months.
 • Designed and executed monthly events and conferences to increase leads by 130%
 • Managed research team for buyer persona optimization and defining better targeted audiences.
 • Directed the development of the new webpage on no-code (UX/UI, Sales, Product & tech teams involved)
• Launched new product partnerships with top organizations to drive product adoption and sales growth
• Developed and implemented new enablement tools for the sales team.
• Led research team for buyer persona optimization.
• Organized monthly events and conferences to increase leads by 130%
• Led strategy for demo trials in order to bring 2x growth in conversion rate.

My main responsibility was to drive growth and transformation for shopping malls brands by connecting real-time inventory with last-mile delivery, creating an omnichannel marketplace. With my expertise in growth strategy and execution, I recruited, directed and motivated a 55-person team in a hyper-growth environment, achieving outstanding results. My role also included managing the budget, driving constant changes in the product through deep data analysis, and working closely with cross-functional teams.

 • Successfully launched and grew Loro from 0 to +320.000 Downloads. Organically featured twice in the App Store first places.
 • Directed partnerships and sales with 140 brands (Miniso, Visa, Merck, AB-inbev, Diageo, Studio F, Pernod Ricard, among others).
 • Developed and implemented new features to optimize  Customer Acquisition Cost (CAC), organic growth, decrease churn rate, and retain/engage over 600,000 monthly web active users. 
 • Directed A/B product testing to increase average ticket sales per user from $41 up to $83 USD in less than 6 months. 
 • Conducted constant data analysis to increase sales and optimizations and growth loops.
 • Directed de monetization plan for B2B sales vertical. (60% of Loro’s revenue)

My main responsibility was to build organic growth and bring new clients for the boutique aerial production agency. Built the sales and marketing strategy in SEO and cold-calling. Harnessed strong relationships with some of the clients to create recurring fees. Our unique approach brought a fresh perspective to our clients projects, resulting in visually stunning and high-quality content that set us apart from the competition.

 •  Successfully managed and completed more than 23 Projects in different industries: Construction, agro-industrial, architectural, tourism and digital marketing campaigns. 
 •  Developed the Website, mailing strategy and brand design for organic growth. 
 •  Achieved recurrent fees with most of our clients.

As a marketing manager at Grupo Exito, one of the largest retailers in Colombia, I was responsible for executing and developing large-scale  campaigns for 4 business units: Cali-Medellin Regional, Foundation, Insurances, and private-label products. My experience in this role allowed me to develop strong leadership and project management skills, as well as an understanding of the Colombian retail market.
 • Provided monthly data reports to find insights and define new strategies to increase sales and customer experience.
 • Manage creative teams to ensure delivery times and objectives.
 • Supported the execution of TV campaigns, media and radio. (USD ~$4M)

Successfully managed client relationships as a marketing executive at Colsubsidio supermarkets. Led efficient campaign execution and  exceeded expectations to drive business growth.Maintaining and improving strong relationships between client and agency by ensuring better campaign execution times. 

 •  Responsible for providing market/campaign insights to support further campaigns and drive business decisions. 
 •  Helped with the execution of large campaigns with Artist Maluma and Corporate Brand re-launch.

Camilo Tobon🇨🇴