Netherlands

UX Design

Service Design

Product Design

Customer Experience (CX)

Project Management

UX Research

Business Transformation

Master studies

Erasmus Exchange Student

Bachelor of Arts - BA

Candela Martínez

Experience Design

Product analytics

Product strategy

Qualitative research

Communication

Problem-solving

Critical-thinking

Team player

Customer service

Conversational AI

Chatbot

Figma

Miro

Stakeholder management

Collaboration

Organisation skills

Public Speaking

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

As a recipient of the Next Generation of Foresight Practitioners fellowship by the School of International Futures, I am researching climate and just transitions as well as conducting an impact projects with rural communities to envision a participatory & just future. I am interested in exploring new epistemological angles to knowledge generation and enabling collective place-based interventions between society and policy-makers.

_ Co-lead e2e digital innovation funnels and strategic design projects for Digital horizontals (Women, Creators, Gen Z, Size & Fit, etc.). Created new viable concepts and experiences and delivered global strategies across domains. 

_ Contribution includes mixed methods research and synthesis, foresight & trends analysis, opportunity mapping and sizing, market sizing, C-level stakeholder engagement, workshop creation and moderation, strategic concepting, user testing and executive handovers.

_ Appointed lead of Sustainability focused employee resource group, organizing employee activations for environmental responsibility and awareness. I.e monthly neighbourhood clean-up, Run for the Oceans 2022, clothing swaps, workshops on nutrition and healthy living.

_ Conceptualized, developed and rolled out European digital consumer communications; owning communications pipeline from creative briefing to launch. Successfully implemented activations, evergreen innovation, and personalization across channels. 

_ Established a strong consumer communications footprint producing best practice playbooks and policies, reporting cadences and insight generation models, and introducing new frameworks for efficiency within the team incl. design thinking.

_ Lead communications strategy & appointed leadership group member for global intersectional Women's employee resource group.

_ Lead communications and public relations efforts to position Peaks' sustainable investing offer within consumer's radar across European markets; proven coverage of Tier 1 media across European markets (DE, FR, ES, NL), incl. Financielle Dagblad, NOS (NL), El Pais (ES), Brigitte, FinanzForward (DE), Finextra (FR). 

_ Liaised and pitched relevant content to national media in each market, building relationships across generalistic and finance media outlets digital & offline. Wrote and produced variety of multimedia pieces to redistribute and share, including data reports, whitepapers, interviews and newsclippings. 

_ Developed social listening and media monitoring regarding Peaks' reputation and finance's top trends. Developed relevant partnerships with finance sites and influencers to raise awareness on sustainable investing and accessible finance (FIRE For Women, NOS, etc). 

_ Successfully implemented tracking and feedback systems to react towards public conversation and developed social strategies to educate & empower consumers through communication channels.

_ Built the story of a brand that makes financial wellbeing & sustainable investing accessible for everyone. Designed, developed and standardized an omnichannel content and communications strategy across markets and channels. 

_ Collaborated in business expansion across european markets incl. liaising with policy and finance institutions for compliance, marketing innovation plans, and communications localization. 

_ Monitored sustainable ESG claims continuously, producing and distributing content regarding sustainable finance across a wide spectrum of multimedia material and consumer touchpoints.

_ Investigated, wrote and reported on social and cultural matters regarding education, academia and multicultural debates for the University of Groningen's newspaper. Includes pitching, writing, desk research, interviewing, production and post production, editing and distribution of pieces, online and offline. 
Articles were printed and distributed on both editions of yearly print magazine.

_ Planned content and campaigns, implemented EMEA strategy, comissioned content and translations for relevant essays and thought pieces.

Researched, reported, wrote and live co-hosted daily news magazine covering regional politics, environmental initiatives and social matters.

Candela Martínez🇳🇱

About Candela Martínez

Expertise

What mentees say