Spain

Full stack

Branding

Digital Marketing

Growth Hacking

Project Management

Content Strategy

University of Leeds

Universitat Ramon Llull

Carla Chicharro

Fractional CMO

Social media marketing

SEO Writing

Problem-solving

Critical-thinking

Team player

Organisation skills

Stakeholder management

Leadership

Project management

Brand positioning

Brand strategy

Content creation

Content strategy

Conversion optimisation

Marketing strategy

Optimizely

Salesforce

Tableau

WordPress

Ahref

Airtable

Asana

Canva

ChatGPT

Crazy Egg

Facebook Ads

Figma

Google Ads

Google Data Studio

Hotjar

HubSpot

Instagram Ads

Jira

Mailchimp

Notion

Adobe Creative Suite

Confluence

Google Analytics

SEMrush

Sketch

Time management

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Helping short-term rental operators and hotels maximize visibility and revenue performance on OTAs.

Brought on to drive a full commercial transformation; including a rebrand, product consolidation across two hospitality verticals, and the build-out of an AI-native marketing function from the ground up.

Focused on category design, demand generation, and positioning Otamiser as the definitive intelligence layer for hospitality revenue strategy.

Mitiga Solutions is a climate tech company that combines science and AI to help organizations measure and manage extreme weather risk. I lead revenue marketing across inbound, demand generation, and product marketing, driving awareness, qualified pipeline, and product adoption in both enterprise and SaaS motions.

· Defining and executing full-funnel marketing strategy to support long, complex sales cycles.
· Building the marketing foundation for EarthScan, Mitiga’s SaaS platform, to enable both enterprise adoption and self-serve growth.
· Partnering with Sales, Product, Strategy, and Partnerships to align GTM execution around revenue impact.
· Introducing data-driven processes for funnel efficiency, experimentation, and performance measurement.
· Establishing a high-performance marketing function designed for scalable growth

· Rebuilt the inbound engine, achieving a 43% lift in leads and sales-accepted opportunities in H2 2024 vs H1 by introducing SEO, paid acquisition, and partnership initiatives.
· Reduced dependency on underperforming freelancers, restructured the marketing budget, and launched new paid experiments to improve efficiency.
· Reduced paid CPL by 44% while scaling spend by 120% through smarter budget allocation.
· Designed and launched a new website to reposition Operto as an operations platform with a unified product suite.
· Expanded and aligned the team, creating processes to improve execution and collaboration across Sales, Product, and Customer Success.
· Oversaw the outbound SDR team during my final months, aligning prospecting with ICP priorities and integrating outbound into the broader demand generation strategy.

Partnering with SaaS companies from early stage to scale-up to design predictable revenue systems, accelerate pipeline, and align GTM execution. I work directly with founders and revenue leaders to combine strategy with hands-on execution, with a focus on organic growth.

· Built inbound engines and content systems that convert, not just rank — driving sustainable pipeline growth.
· Designed global SEO and content strategies for multi-region, multi-language expansion across EMEA and North America.
· Aligned GTM strategy with Sales and Product to create predictable growth motions, while equipping early-stage teams with playbooks, org design, and scalable processes.
· Turned traffic into pipeline through conversion-focused experimentation and data-driven optimization.
· Advised founders, CROs, and marketing leads through 1:1 engagements, embedding frameworks for acquisition, reporting, and sustainable growth operations.

Reporting to the COO directly and overseeing the marketing team while still being hands-on.
• Define and develop Lodgify's GTM, customer and brand strategy to maximize customer growth.
• Partner with sales, customer success and product to forecast business growth and set a strategic approach for driving the highest LTV marketing investments.
• Establish and track OKRs based on team and company goals. 
• Grew our marketing team from a 4-person team to 24. Built processes to effectively attract, develop, and retain a hardworking team and enable both excellence and empowerment.
• Continuously test new and innovative growth tactics in search of scalable sources of customer growth within our CAC ranges.

Continue to manage the organic acquisition team with Content writers, SEO and Lead generation specialists. In addition: 
• Built the foundations of our CRM team and marketing technology infrastructure, while developing the processes throughout the entire lifecycle funnel and customer journey in coordination with the Head of Customer Success, Head of Sales and VP of Product.
• Closely with our COO, Product, Sales and Success team to shape and drive Lodgify's go-to-market strategy.

My team and I drive growth utilizing proven content marketing and SEO strategies. I am in charge of attracting website traffic (through organic and free channels), converting that traffic into new qualified leads (MQLs), and nurturing those leads to close into sign-ups (free trial users) and customers.
• Manage a team of in-house content marketers, freelance copywriters and SEO specialists. Together we look after the free channels of Lodgify across 3 websites and 5 languages. 
• Design, implement and manage the inbound marketing strategy to acquire qualified leads through content marketing, lead generation tools, email campaigns, and lifecycle marketing.
• Daily/weekly/monthly monitoring and analysis of performance data, identifying needed changes and improvements to maximize outreach and conversions.
• Worked with several stakeholders (designers, C-level team and developers) to develop and implement Lodgify's new brand, positioning and website in Q4 2019.

• Building Lodgify's content and SEO strategy from ground-up. 
• Developing the internal processes for the content team such as frequency, style guide, content editorial calendar, distribution, reporting and anything related to content strategy
• Management of the content team of writers in 4 languages
• Top, middle and bottom-of-the-funnel content creation to generate organic traffic from new visitors and leads
• Using social media as a content platform (not only as a distribution platform)
• Manage cross-promotional content projects with influencers and industry players
• Write, prepare and sending of the bi-weekly content newsletter
• Creation of landing pages and lead nurturing processes with Hubspot

• Manage a team of in-house content and social media specialists
• Development and implementation of a comprehensive strategy for social media and content Marketing. One that defines how social media content and techniques will be applied to increase Opodo's visibility and traffic across platforms and markets
• Coordination with other teams and stakeholders to promote our social campaigns (CRM, Merchandising, UX, Design, etc)
• Identifying emerging trends and testing new campaign ideas and channel roll-out
• Coordination of the blogs’ editorial and content strategy and calendars
• Worked closely with a freelance developer, UX designer and copywriters to create a content project to promote different traveling styles
• Video marketing: concept development and working closely with an external agency 
• Using Google analytics, Buzzsumo, Social Elephants, Salesforce Social Studio and other tools to listen to our users, track progress and optimize the strategy according to data

Social Media Specialist for eDreams International and Opodo UK. 
• Planning and managing day-to-day social media communications for eDreams International and Opodo UK (Facebook, Twitter, Instagram and Google+)
• Conceptualization, creation and optimization of promotional campaigns on social media
• Content creation and Content curation for eDreams' and Opodo's english blogs
• ORM (Online Reputation Management) Report: Management and monthly analysis of the online reputation

Carla Chicharro🇪🇸