Brazil

Branding

Digital Marketing

Growth Hacking

Sales

Business Development

Product Marketing

Carlos Eduardo Dal Prá Pedroza

Automation and Product Marketing

Product strategy

Communication

Collaboration

Problem-solving

Critical-thinking

Leadership

Negotiation

Chatbot

Marketing strategy

SurveyMonkey

Amplitude

ChatGPT

HubSpot

Google Analytics

Workday

Tips for transitioning into a new role or company.

Changing roles

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

How to create personas, and leverage them in design.

Creating and leveraging user personas

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Conducting experiments OnSite & InApp to increase NMRR and reduce CAC.
+ 255% increase in VALUE of chatbot leads YoY Q2 (23x24)
+ 150% goal attainment in VOLUME in H1/2024

Managing email workflow strategy for leads & free users, to drive sales opportunities and delight customers.
+ 1000% growth QL volume
+ 400% growth CVR

Mapped complex current automation settings, created dashboards for baselines, conducted customer research, created and implemented an experiment roadmap to increase IQLs and reduce CaC. Attained 180% of the goal in this 6-month project.

The key Product Marketing podcast in Brazil, with more than 40 episodes and 20.000 plays.

+ Several product launches PT + ES 
+ Sillicon Valley expedition
+ PLG launch

Launched products and offers for the audience of 2000 marketing agencies and their customers, responsible for 50% of companies revenue. 

Projects like positioning, messaging, launches, researches, partner enablement, sales enablement, sales colateral, product feedback, beta test, upsell, cross sell, and PLG partner launch.

Silicon Valley Benchmark: sponsored to visit San Francisco and the Bay Area to benchmark with big techs regarding Product Marketing and Partner Enablement

+ Sales goal attainment with email automation 
+ 2 quarterly sales awards: NMRR and Volume
+ New processes and templates for the team
+ Traveled to provide mentorship and workshops

Partner-facing role responsible to drive quality revenue (low churn) from 150 marketing agencies. Applying scalable strategies, I was able to educate, engage and generate great relationships to constantly suppress revenue quotas.

Entrepreneurship as a digital marketing agency, delivering websites and campaigns for SMBs.

+ 12 months of revenue goals attainment

Responsible for customer relation to drive investment retention, upsell and new revenue.

Inside Sales Coordinator
Sales, onboarding, support during the experience and return activites .
- Nacional Franchise Sales Award ( 2012 ).
- Group Leader (took 5 teenagers in a 30 days to Canada and Alaska).
Advanced English course at the Berlitz /Vancouver school during this January.

Pre-sales, sales and post-sales 
International study and travel programas.

- Group Leader: 39 teenagers traveling trought England and France for a month (2011). 
- Franchise unit manager (MVP) that consolidated in  8 months of experience.
- Lectures/training for clients and offline marketing actions.

Carlos Eduardo Dal Prá Pedroza🇧🇷