My main goal is to design experiences that become stories, the kind that spark poetry and music!

I find it beautiful to use design as a storytelling tool, capable of influencing habits, fostering connections, evoking feelings and raising questions.

For me, design goes beyond the single touchpoint and a pixel-perfect output.
I keep a critical eye on it, encourage experimentation, and take it seriously (responsibly), as it plays a critical role in our society.