

UX Research lead at Wabi
UX Research lead at Wabi
When I got my master's degree in advertising, I had 2 main goals, the first to work at Nielsen and the second to be part of a company like Coca Cola. And I got it, first as a market research analyst and then as a UX researcher. On this trip I had the opportunity to work with many different industries from pharmaceutical, education, retail to finally e-commerce for the US and Europe.
I really love sharing and learning with you what is the most challenging part of becoming a UX researcher, but at the same time, the hardest part is also the most fun.