United Kingdom

Product Marketing

Generalist Product Management

Growth Product Management

UX Research

Master of Business Administration (M.B.A.)

Master of Science (MSc)

Exchange Programme

Summer course

Bachelor's degree

Carolina Salomé

Product Marketing Director

Product strategy

Collaboration

Problem-solving

Empathy

Stakeholder management

Leadership

Market research

Marketing strategy

Tableau

Asana

Jira

Adobe Creative Suite

Confluence

Communication

Organisation skills

Presentation skills

Conflict resolution

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

- Own product marketing strategy and stakeholder management, playing a critical role in long-term strategic planning, mediating collaboration with game studios and partners, aligning product development needs, identifying revenue-generating opportunities and delivering measurable business results.

- Develop actionable, data-driven customer and market insights to shape the product roadmap, represent the voice of the customer and influence strategic decisions, ensuring initiatives are customer-centric, reflect evolving market needs and drive innovation that enhance product offerings and marketing efforts in the adtech and gaming ecosystem.

- Collaborate with cross-functional stakeholders locally and internationally, including Sales, Product, Engineering, Marketing, Leadership and UI and UX Design, to shape product roadmaps and execute on business strategies, ensuring seamless alignment across teams.

- Position solutions as a thought leader in the industry, crafting compelling narratives that highlight the products as the optimal solution for in-game advertising. Build relationships with press, media, and industry influencers to amplify the momentum and visibility of gaming monetization.

- Lead the planning and execution of local marketing programs and engagements, leveraging regional and global resources to drive priority company coverage and accelerate product adoption across key markets.

- Manage and develop a high-performing team, driving strategies that increase awareness, consideration, adoption, engagement, and advocacy for monetization solutions. Foster a culture of innovation and collaboration to inspire customers and elevate impact.


Products: MarTech, AdTech, mobile/console/PC AAA gaming monetization, data & privacy, mobile ads, B2C and B2B.

Activision Blizzard King is part of Microsoft/ XBox.

- Led end-to-end product marketing initiatives, both inbound and outbound, ensuring alignment with overall product strategy and driving product-market fit for target audiences.

- Influenced and shaped product strategies, positioning, and messaging, using data-driven insights to craft compelling narratives in close collaboration with research, product, engineering, design, communications, and policy teams.

- Drove impactful go-to-market (GTM) strategies that increased brand awareness, adoption, and long-term engagement, partnering with cross-functional teams to ensure seamless execution of product launches and integrated marketing campaigns.

- Collaborated with brand and integrated marketing teams to design and implement outbound marketing and advertising programs that elevated brand recognition and maximize product adoption across key consumer segments.

- Developed measurable GTM objectives and product success metrics, overseeing the creation of marketing assets, launch plans, and campaigns that resonate with customers and drive business growth.

- Solved complex marketing challenges with a strategic mindset, providing thoughtful recommendations and detailed action plans to address key business and product marketing objectives.

- Presented strategic insights and marketing plans to executive leadership and cross-functional teams, ensuring alignment and driving decision-making at the highest levels of the organization.

Products: Gaming & apps monetisation, app store, privacy, mobile advertisement and demand side platform (DSP)

- Led comprehensive market and product assessments to identify new opportunities, with a focus on cross-border business, conducting in-depth quantitative, qualitative, and competitive analysis to represent the voice of the market and influence product development.

- Spearheaded the launch of new products, driving cross-functional efforts across product management, engineering, sales, marketing, UI and UX design to ensure successful positioning, and go-to-market execution.

- Crafted and executed world-class GTM strategies, driving product adoption while optimizing messaging, positioning, product documentation, and sales collateral for global markets.

- Analyzed product performance and synthesized customer insights to advocate for continuous product improvements, directly influencing long-term product roadmaps and ensuring alignment with business goals.

- Demonstrated thought leadership in international business, mobile advertising and monetization by applying a deep understanding of adtech and the global business landscape to drive innovative solutions and address unique market challenges.

- Effectively communicated complex product strategies and large-scale concepts to executive stakeholders, leveraging storytelling to influence decision-making and secure buy-in for key initiatives.

- Led large-scale, cross-functional projects in a fast-paced, entrepreneurial environment, executing on high-impact initiatives that drove product adoption, business revenue growth, and long-term market success.

- Passionate advocate for products and business solutions, drawing on international experience and a deep understanding of people, businesses and Facebook to influence strategic planning and product innovation.

Products: MarTech, AdTech, ecommerce, messaging, social media, data management, payments, app/game monetization, internationalization, LLM and machine learning.

- Led end-to-end product launches, aligning with product strategy and roadmap, and collaborating with Product Managers and Product Release Managers to execute successful launches of new products and releases, ensuring seamless go-to-market execution.

- Directed cross-functional program management for the implementation of customer-facing GTM plans, partnering with marketing, sales, product, UI and UX design teams to ensure the timely creation and delivery of all launch content and collateral.

- Served as a product evangelist, developing impactful product positioning, messaging, and steering documents that differentiated products in the market. Ensured all new concepts adhered to brand values and vision, rooted in customer insights and key market trends.

- Enabled sales teams with strategic tools and content, communicating the value proposition of products through sales briefings and working closely with sales leadership to develop resources that support the selling process, increasing pipeline velocity and conversion rates.

- Provided business intelligence insights, analyzing market data, sales performance, and lead flow processes to ensure alignment with monthly, quarterly, and annual targets. Collaborated with Sales and Marketing teams to recommend corrective actions and optimize revenue outcomes.

- Led market intelligence efforts, becoming an expert on customer segments, buying behaviour, and competitive landscapes. Used these insights to guide product strategy, positioning, and market differentiation, influencing long-term business success.

- Contributed to product and market strategy, working alongside Product Managers and Product Specialists to refine market requirements and inform product roadmaps, ensuring alignment with evolving market dynamics and business objectives.

Products: SaaS, consultancy, digital transformation, digital design (3D, CGI, AR and VR), media and entertainment.

- Owned and executed impactful go-to-market launch strategies, driving the development of audience segmentation, value propositions, messaging, and PR strategies to ensure successful product launches and market penetration.

- Developed and executed a comprehensive engagement strategy to guide customers through the sales funnel, utilizing personalized tools and solutions tailored to the unique needs across the EMEA region.

- Led sales enablement efforts, helping teams identify compelling value propositions and crafting effective sales strategies that resonated with business customers, increasing conversion and retention rates.

- Identified and addressed key user needs through in-depth market research and customer insights, providing actionable data-driven feedback to product teams to shape product development and inform go-to-market strategies.

- Partnered with the key stakeholders to build a recognizable brand presence and elevate the products and solutions visibility across EMEA, enhancing brand awareness and trust within the market.

- Collaborated with the Global teams to inform and drive a high-impact digital marketing acquisition strategy, leveraging data-driven insights to scale B2B product adoption for offerings such as Collaboration, IT Services, Payments, and Payroll Automations.

- Scaled product marketing efforts globally by operationalizing resources and building playbooks for different business units, ensuring consistent, high-quality execution across all markets.

Products:  Digital transformation, collaboration (hardware and software), IT consultancy across security, business finance automation, FX, payments, and payroll.

Products: B2B security, cloud platform and managed services. 

Welcome Gate offers tailored security packages that ensure your premises are safely monitored, guaranteeing smooth day-to-day operation.

Mavens provides research, strategy and marketing activation consultancy for some of the world’s largest brands. The consultancy distinguishes itself by aggregating and analysing data to provide insight into people and their behaviour; breaking down business challenges and providing clear, realistic and actionable solutions.

Clients: Dell; Dove; Phillips; Elavon (credit card/payment); Hive (British Gas IoT); Telia (telco).

Carolina Salomé🇬🇧

About Carolina Salomé

Expertise

Sessions with Carolina Salomé