

Digital Product Manager at Grupo Boticário
Digital Product Manager at Grupo Boticário
My professional journey is driven by a passion for solving complex problems, building things from the ground up, scaling operations strategically, creating and leading high-performing teams. I believe that what we know is important, but who we are matters more, and that magic happens when we build environments of trust and authenticity, which propel individual growth.
As an entrepreneur, I built and sold a startup, and learned what it means to step out of the audience and truly be in the "arena," leading with effort, courage, and resilience. I am a generalist professional focused on innovation, having transitioned through strategic areas like Product, Technology, Analytics, Performance Management, Marketing, Growth, and CX. Furthermore, my specialization in Artificial Intelligence: Business Strategies and Applications allows me to help you to apply AI in daily tasks to increase productivity and drive growth.
True leadership is about the responsibility to seek out and develop potential in people. This is the foundation of my work as a mentor, both within Grupo Boticário (GB Ventures Mentor and Lead Mentor for the Leadership Pre-Pipe Academy) and externally, through the ESPM Mentorship program and as an angel investor.