Canada

Graphic Design

Branding and Identity Design

Design Operations

Branding

Diploma

Certificate

Carolyn Shaw

Co-founder, President and Chief Creative Officer

Communication

Collaboration

Problem-solving

Time management

Empathy

Organisation skills

Presentation skills

Leadership

Brand positioning

Brand strategy

Adobe Illustrator

Adobe Photoshop

Adobe XD

Adobe Creative Suite

We believe in a new human experience. 

The world has changed. And with change, comes new values, new priorities and a new focus on an uncertain future. The line between what we think and what we do has never been thinner, or encircled so many. This is not a trend, it’s a new reality and now is the time for humanity to shine through. 

Our vision is clear, become an ally, partner and champion of change.

Our mission is to contribute to the greater wellbeing of the global human collective. 

Our values are measured in the courage, compassion and imagination that every human being shares.

We are creatives, strategists and designers. 

We are here because we care. 

And we care because we’re human.

Full-time Senior Designer and Art Director for several national and international clients in various industries, including telecom, financial services, beauty, food and beverage, pet food, and automotive. 
• Capital Group Global Rebrand: Lead Designer for Capital Group rebrand, one of the world’s largest investment management organizations. Working with their internal creative team to create brand guidelines for every touchpoint including layout, photography, iconography, colour palette and colour hierarchy. Conceptualized and oversaw production of brand guideline launch video.
• Maui Moisture Global Social Campaign: Lead Art Director and Senior Designer on new international hair care brand. Developed concept and creative for global campaign platform, including brand launch video (for Facebook, Instagram, and YouTube), custom lifestyle photography, paid and organic social posts, and production.
• Virgin Mobile Photography Campaigns: Lead Art Director on three annual national brand photography campaigns in local and international locations. Led and developed all creative from conception, client presentation, casting, pre-production, shooting and editing. Captured full library of images to be used in a variety of mediums such as TV, newspaper, out-of-home, digital and in-store.
• eos Body Lotion Still Assets: Lead Art Director on campaign for body lotion still assets. Led 
and developed all creative from conception, client presentation, casting, pre-production, shooting and editing.
• eos and Taylor Swift: Lead Art Director for eos collaboration with Taylor Swift on Asia-targeted campaign. Included several still shots with Swift in various settings for both eos lip balm and hand lotion, as well as two videos and mini behind-the-scenes footage vignettes.
• Natural Balance Campaign, Campaign Guidelines and Photography: Developed overall campaign for Natural Balance Pet Food. Oversaw, developed, and executed lifestyle photography shoot for full library of images.

Design and strategy work for various clients and agencies in both design and production roles. Projects include packaging, advertising, OOH/POS, branding campaigns, marketing materials, web and interactive design.

Agencies include Delvinia, Soda and Tonic Advertising, Joseph Mimran and Associates, Saitech International, Spyderworks, JWT Toronto and TraffikGroup.

Performing lead role in the creation, design, and production of print materials, identity, POP/POS, and web design. Often filling project management role, liasing with clients and maintaining production schedules. Art directing photoshoots and supervising team design efforts.

Lead designer for the creation and launch of new housing development for Geranium Homes. I was involved with every point of the development including research, naming, branding, home design and all marketing and collateral. In addition there was a photoshoot which involved casting and two days of shooting in Stouffville. Marketing for “The Neighbourhoods of Cardinal Point” began six months in advance via the internet, and email blasts. A preview opening five months in advance lead to over 50 sales in the first phase of 144 units. The official launch was opened in earnest later on with a grand opening and on-site sales offices and models.

Clients include HP Canada, Geranium Homes, Sharp Canada, Campbell’s, McMaster University and Pitney Bowes.

Contract work for various design and advertising agencies in both design and production roles.

Agencies included Sharpe Blackmore, the Hive, Publicis, J.J. Barnicke, and Ariad.

Working with the creative team, developed overall look and produced any necessary graphic components for live events for both Toronto and Vancouver offices such as invitations, signage, video components, show logos, on-line registration forms, and stage graphics.

Clients included OLGC Slot Events, Corus AGM, Abbot Pharmaceuticals, Deloitte & Touche 50 Best Managed Companies, Sears, and TD Bank.

Carolyn Shaw🇨🇦

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