

Digital Marketing Manager at Salesforce
Digital Marketing Manager at Salesforce
Hi, I'm Cassie! I'm a data-driven marketing strategist with 10+ years of experience managing and executing multi-million dollar paid initiatives.
I started my marketing career in marketing agencies and consulting. For the last 5 years at Salesforce, I led the AMER SEM program across all products and industries. Recently, I transitioned over to a media lead role to optimize overall media strategy for Salesforce Service Cloud, Salesforce Data Cloud, and Technology, Communications, and Telecommunication Industries (across Paid Social, Display, Content Syndication, and other tactics).
I possess a marketing-oriented mindset with a specialized expertise in paid media, particularly in the realm of search.
I can help you with: Figuring out your marketing career Marketing-based resume reviews Marketing-based interviews SEM fundamentals SEM strategy
βCassie gave me some valuable feedback on my resume as well as some insightful career coaching. She also helped me understand better how to relate my past experiences to new opportunities during my career transition. I highly recommend her as a mentor!β