Canada

UX Design

UI/ Visual Design

Motion Design

Branding and Identity Design

Multimedia Design

XR Design

Product Design

Interaction Design

UX Testing

UX Research

AI/ML Engineering

AI Design

Generative AI

AI Ethics

AI Product Management

Master of Engineering - MEng

Master of Science (MS)

Certificate

Bachelor's degree

BFA degree

Cate Silva

UXfolio

Sr. Product Designer

Career Coaching

Book 1:1

UX Resources

Collaboration

Problem-solving

Critical-thinking

Empathy

Team player

Presentation skills

Project management

2D Animation

AI/ML

Brand positioning

Branding

Data visualisation

Design systems

Human computer interaction

Product analytics

Product roadmap

Product strategy

Video editing

Conversational AI

Conflict resolution

Adobe Creative Suite

Adobe Illustrator

Adobe Photoshop

Adobe XD

Adobe After Effects

Asana

Axure

Balsamiq

ChatGPT

Figma

Framer

GitHub

HTML

InVision

JavaScript

Lucidchart

Mailchimp

SurveyMonkey

Tableau

Zeplin

Sketch

Affinity

+ Triangle Loyalty (iOS and Android )
+ Canadian Tire Bank (iOS and Android )

•  Lead the design of the Canadian Tire bank and rewards applications mobile applications (Android and iOS). 
•  Collaborated with a diverse team of developers and executives to ensure the Canadian Tire bank and rewards applications mobile applications (Android and iOS) were both visually appealing and easy to use. 
•  Developed personas and user journey mapping
• Developed user experience, interface design and user interface development strategy for key features to increase engagement. Analyzed user engagement data to identify opportunities for improvement
•  Utilized user feedback to optimize user experience and interface design
• Identified opportunities for new features to evolve the design language and create detailed specifications. 
• Enhanced the existing styleguide with additional components . Ensured components were accessible, mobile-friendly, and optimized for performance
•  Optimized design performance metrics and presented design work to stakeholders.

Skills: User Flows · User Experience Design (UED) · Adobe XD · Wire Framing · User Experience · Information Architecture · User Experience Design

• Shipped an iOS and Android remote assist app with video call and booking engine that
accounts for user-centered design methods.
• Created empathy maps, storyboards, user flows, wireframes, visual design and prototype
content. UI animations with Lottie. 
• Conducted user research, heuristics evaluations and bench marking analyses. Presented
findings and proposed solutions  to stakeholders and leadership.
• Partner with engineering to gauge technical feasibility, timelines, articulate designs, and
overseeing the quality of development.

•  Creating the overall design and user experience for the core features of the mobile app. 
•  Worked with product owners and engineering to create an intuitive and engaging user interface for our app. This included creating high-level designs, detailed mockups, prototypes, and functional animation.
• Constantly iterating and improving the design of the app based on feedback

Division of Purpose Financial.

• Designed a Saas B2C FinTech responsive web app for financial advisors to manage client
funds and handle data in complex situations (CRM).
• Responsibilities: user flows, concept sketches, wireframes, visual design & prototypes. 
• Collaborated with engineers, product managers and business to determine roadmap and
identified new product opportunities. 
• Evaluated design solutions based on the implementation effort and value generated for
customers.
• Collaborated with multi-disciplinary team to establish consensus around the flow, and to
define user performance metrics and establish work prioritization.
• Conducted usability testing and post‑deployment evaluations to measure user experience
success

As sole designer my role on the team was to visualize this never-before-seen product, and to tell the story of our future customers.
•  Designed a desktop app which is connected to a native mobile app, 
allowing e-commerce stores to customize and manage their own mobile app through Shopify API’s.
•  Drove a start-to-end intuitive user experience for web software and native mobile applications using insights drawn from in-depth user and consumer research.
•  Created sketches, wireframes, interface mockups and interactive 
prototypes to communicate design user flows, features and interactions to 
engineering. Efforts led to a successful launch of the company’s product and acceptance into the  renowned Collision Tech Conference.

• Implemented 2D animated motion graphics ads for Snapchat, Facebook and Google using data-driven statistics to generate user growth.

• Designed from scratch a new web-based product Broadsign Publish. Helped reshape and improve the UI for Broadsign Direct, implemented new features, including; AI technologies to sort inventory, content scheduling, static and digital campaign booking and multi-user access control.
• Work closely with Product Owners, Managers and Team Leads to ensure we are developing world class-applications under Agile methodology.
• Providing UI/UX/AI expertise by taking into account data from stakeholders and users which led to securing a contract with Google subsidiary in NY.
• Deployed Broadsign's first comprehensive design system, with the goal of implementing a scalable Sass and React-based front-end system and to develop shared principles for use across products ecosystems.

• Working in a cross-functional role as a designer and developer focusing 
on UI/UX for the core Altitude Sports web and mobile experiences.
•  Optimized the front-end code performance increasings the site speed by implementing modular templates for the landing pages of premium brand. 
•  Creating polished interactive web-based interfaces with HTML/CSS, XML, php in magento and Shopify CMS. Versioning with Github.
•  Drove responsive email campaigns in Mailchimp through design and code XHTML & HTML that work on any device or client thereby increasing 
effectiveness of marketing efforts.

• Created Sketches, Wireframes, Mockups. Sliced PhotoShop files to divide website imagery and then translate into working webpages. 
• Created dynamic database-driven responsive website with Wordpress CMS using HTML 5, CSS3, JavaScript and PHP. Integrated Woocommerce shop. 
• Researched and modified a wide variety of plugin/module styles to ensure proper output appearance for use with theme. 
• Migrated the locally developed websites to a live server, exporting the database. Provided
front-end and technical support for high-impact issues relating to e-commerce implementation of company’s e-commerce system promptly resolving any given issue (i.e. troubleshooting/debugging
using DevTools). 
•  Complete redesign and re-architecture of Bojeux Website. Front-end web development using Twitter Bootstrap FrameWork (HTML5/CSS3/JS/jQuery).

Additional Responsibilities:
In addition, my position expanded to define and implement Search Engine Optimization Strategy (SEO) by doing Metadata development: content production, key-wording, structured data mark-up to help the site rank well on search engines. Custom design and code of email marketing newsletters

•  Created E-commerce email marketing template designs in PSD and AI format by means of converting files to pixel-perfect W3C valid XHTML/CSS by hand, using lightweight table based coding or image
maps, with full browser compatibility, compliant with all major email clients and a wide range of device types - (i.e. tablets, smartphones and desktops). 
•  Refined the look for Call it Spring’s brand imagery.
•  Responsible for website photography, website banners and online ads through working collaboratively with the photography studio for products shooting & retouching, ensuring imagery fully expresses
full visual potential to best achieve desired results. Developed graphical elements in order to create a dynamic, unified visual style.
•  Optimized creative campaign images for the web. Seasonal site refresh design (campaigns, fonts, colours) for extensive FW sale/clearance, transitional and SS2014 collection

Additional Responsibilities:
Committed code files into ‘GitHub’ repositories. Created e-mail templates for Aldo Int. Provisioned the overly aggressive high volume of marketing emails with link tracking to automatically analyze campaigns results.

• Designed desktop user experiences. Created wireframes, high fidelity mocks, visual design and final assets.
• Originated interactive web pages (HTML/CSS, JS) from graphical models. 
• Integrated projects in SVN. Team scrum board. A/B testing

Additional Responsibilities:
Integrated Feedback Software on the server and modified the
software UI Components look and feel to match ResearchGate
Style Guide Specifications using CSS, HTML and PHP basic
manipulation. Coordinated with designers and engineers across
multiple teams to meet aggressive launch schedule

Contract for sale of art work on the following exhibitions: ARDT x theflashgib at Stroke Urban Art Fair 2011 (Munich), Formaganda Media Air Fair (Berlin) and Flashgib (Stuttgart).

Theflashgib is a multifunctional flagship store selected artists and brands to showcase the products of their creativity. It’s also a space for inspiration, and a place where unique-minded individuals can buy fashion and lifestyle goods.

Developed creative solutions through visual communications. Implemented corporate portals, websites and mobile applications. Created various graphics, icons, concepts, prototypes through public facing applications for major bank client BPI. Conceptualized desktop and mobile user experiences (Android phone, iOS).

Aditional Responsabilities:
Worked closely with the software and web development team to ensure technical feasabilty and correct UI design implementation for Apps. Incorporated design feedback and test results into final designs. Create and implemented the .htaccess-file.

Created illustration concepts for top sheet graphics for FW2011/FW2012 collections. Designed handmade typography for the ski models.

Cate Silva🇨🇦