

SVP, Goldmind - Synchronys In-House Creative Agency at Synchrony
SVP, Goldmind - Synchronys In-House Creative Agency at Synchrony
With over two decades of experience leading creative endeavors, I have spearheaded creative teams in crafting effective, award-winning solutions that span television, mobile, web, and more traditional platforms. As a result-driven leader, I have employed both strategic planning and tactical execution to bring high-profile initiatives to fruition, making significant strides in brand and direct-to-consumer marketing, campaign strategy, and user experience design. I have thrived in evolving creative team operations, managing workflow and resources, all while pinpointing efficiencies and cost-saving opportunities.
At Synchrony, my recent role as SVP, Goldmind has me at the helm of creative, copywriting, Ops & PM and Client Success teams, driving our internal agency's vision. Prior to this, as VP, Executive Creative Director, I established a digital creative team from the ground up.
I am eager to mentor aspiring creatives, sharing the lessons and strategies I’ve learned to help shape the next generation of industry leaders.