United States

Graphic Design

Motion Design

Branding and Identity Design

Multimedia Design

Branding

Masters in Branding

✊🏿🏳️‍🌈 Diversity & Inclusion

Charmie Shah

Design and Art Director

Instagram

Typography

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Presentation skills

Leadership

2D Animation

Brand positioning

Illustration

Video editing

Vimeo

Adobe Illustrator

Adobe Photoshop

Asana

ChatGPT

Miro

Adobe Creative Suite

Adobe After Effects

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Tips on how to work and collaborate with designers.

Working with designers

Ways and resources to improve your design skills.

Improving design skills

Ways to provide constructive feedback to team members.

Giving effective feedback

Led the creative vision for YouTube’s activation at the WHEER and Hoppy Hour event. Directed an art director, illustrator, and production agency to bring concepts to life across two distinct experiences—an interactive stage reflecting YouTube Kids’ educational themes, and a curated VIP lounge transformed into a playful, room-by-room interactive experience for key opinion formers and their children. 

Crafted the overarching storytelling and scenic design to reflect YouTube Kids as a brand delivering “nutritious” content for kids—across pillars like reading, movement, healthy eating, and arts & crafts. Oversaw all visual touchpoints including spatial design, signage, uniforms, and activity materials, ensuring a cohesive and engaging brand experience.

Led the branding and experiential storytelling for Meta’s 2024 Connect Now event.Managed a team of art directors, designers, and motion designers to bring the event to life.

Led the redesign of Spotify's ad platform at Instrument, focusing on Abstracted UI for streamlined marketing and Mock Brands for targeted advertiser messaging.

Established design guidelines and assets for consistency across marketing materials, enhancing Spotify's brand image and future campaign capabilities.

Launched content strategy for India: Pioneered India's content strategy, establishing a foundation for high-quality, locally-relevant content that resonates with users.

User-First Design: Led the partner agency and designers to craft user-friendly templates reflecting Indian trends and seasonal moments, empowering effortless, relatable content creation.

Built a high-performing team: Led and mentored a team of designers, ensuring efficient production and adherence to quality standards.

Hims & Hers is a healthcare brand that breaks down stigmas around sensitive health issues with humorous and irreverent campaigns. To attract more viewers to their YouTube channel and raise awareness about sensitive health issues, I art directed and designed several 60-second SEO explainer videos without voiceovers using a combination of bold typography, existing imagery and motion that further helps with the storytelling of each video.

Successfully led the design and execution of three design summits: "Heritage & Horizons" (2025), "Blank Space" (2024) and "Craft Class" (2023). From concept to completion, I worked closely with a production agency to ensure every element aligned with the event's theme and transformed event spaces into immersive experiences that brought the concepts to life.

Heritage & Horizons (2025): Led end-to-end creative direction and design for Dropbox’s internal Design Summit in New Orleans, crafted to inspire creatives to rediscover the power of foundational successes and channel them into future innovation. Directed brand identity, visual storytelling, motion graphics, keynote presentations, and broadcast assets. Managed cross-functional collaboration with a production agency to bring the vision to life.

Blank Space (2024):  Empowered designers by cultivating a space for exploration and overcoming creative fear. Led the creative direction for the event's branding, encompassing concept, design, motion, video, the establishment of a design system, overall look and feel, branded experiences, naming, and tone of voice.

Craft Class (2023): Facilitated connections within Dropbox's remote design teams. Designed branding that reflected diverse creative collaboration.

Design included Brand identity design, environmental graphics, stage design, badge design, print collateral, keynote graphics, and digital/motion assets.

Worked as a core creative to conceptualize & develop the branding for Google I/O22 and Search On’22. Storyboarded videos and engaging graphics for event keynotes (Sundar Pichai & other keynote speakers), broadcast assets and web. Design graphics and collaborated with motion designers to bring the designs to life.

I worked with Group Nine Media's BrandShop team (in-house agency) to art direct visually branded content and experiences for brands like Thrillist and PopSugar. Led the art direction for brands like Fenty Beauty, CVS, Travel Nevada, Lyric, Culvers and more. Worked collaboratively with specialized illustrators and photographers to bring the story-driven art direction to life.

Work includes the rebranding of an iconic 90's brand, Oreo Easter 2022, So delicious brand extension, Kevita Packaging, Del Monte Packaging design and more.

Charmie Shah🇺🇸

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