Cheryl Locke🇺🇸

Staff Content Designer at Uber

About Cheryl Locke

Staff Content Designer at Uber

Hi! I’m a content designer and writer with 12+ years of experience helping teams communicate clearly, solve problems, and create user-centered experiences.

I started as a fashion assistant (where anticipating trends and my editors’ needs was a survival skill), and my career has taken me through e-commerce (Sephora, One Kings Lane), startups (IfOnly), and now big tech (Uber). At Uber, I’ve spent the last 9 years shaping the driver experience, growing from marketing to product, and earning 2 promotions along the way.

As a mentor, I can help with:

• Portfolio reviews • Resume advice & positioning • Navigating orgs so you can get that promotion and/or that bonus • Communicating with cross-functional partners • Problem-solving in unclear or ambiguous situations • Providing a fresh pair of eyes on your current work • Jamming on content strategy • Defining and scaling content design best practices • Leveraging LLM's to make your more productive • Staying inspired & getting out of funks

I believe great content design is part strategic thinking, part collaboration, and part knowing how to get people to care. Whether you're trying to grow, switch roles, or just get unstuck, I’d love to support you.

Expertise

Content WritingProductMarketingUX DesignTone consistencyCommunicationCollaborationProblem-solvingCritical-thinkingEmpathyTeam playerOrganisation skills

Sessions with Cheryl Locke

Mentorship Session (30 min): Mentorship session
Session with Natyla (25 min): Portfolio review

What mentees say

“It was a really helpful and insightful session with Cheryl about UXW and content design. She reviewed my CV and portfolio and gave valuable advice. Thanks a lot for your time, Cheryl.”
Osama, Senior Bilingual UX Wrtier at Confidential

“Super helpful session with Cheryl! She was very generous with her time and insights, sharing concrete examples and principles. Thoughtful, engaging, and highly practical.”
Ke Wang, Behavioral Researcher at UVA Darden

“I had an outstanding session with my mentor, who offered incredible insights into the design interview process. Their exceptional subject knowledge and ability to blend job descriptions with case studies were invaluable in boosting my confidence. The mentor’s amazing communication and problem-solving skills truly motivated me to tackle my preparation. I highly recommend booking”
Keyu Zhu, UIUX intern at Artisk