Singapore

Digital Marketing

Customer Experience (CX)

Content Marketing

Direct Marketing

Product Marketing

Project Management

Data Analysis

Content Strategy

Content Creation

Chiah Hock Chua

Marketing Manager

Statical Analysis

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Team player

Organisation skills

Conflict resolution

Stakeholder management

Leadership

Brand positioning

Email marketing

Budget management

Video marketing

Python

Youtube

Zapier

Ahref

Asana

Canva

ChatGPT

Facebook Ads

Google Ads

Instagram Ads

Mailchimp

Notion

Google Analytics

As a Growth Digital Marketer at Scale Insights, I drive our growth by reaching, educating, and converting Amazon sellers into customers. Scale Insights leverages rule based automation and advanced sales analytics to support eCommerce sellers worldwide. Our software has helped over 7,000 brands, generating more than $21 billion in GMV and optimizing over 482 million operations.

I excel in data-driven strategies, customer journey optimization, and integrated marketing funnels. With expertise in both organic and paid marketing, I manage high-budget campaigns and collaborate with top-tier affiliates to achieve mutual growth and success.

⭐[KEY ACHIEVEMENTS]
• Increased monthly high-quality trial sign-ups attributed to paid advertising from 0% to 15%
• Managed a 5-figure monthly ad budget and scaled profitable campaigns
• Led the Social Media Manager to execute the company's first social media content strategy, significantly increasing brand and product awareness
• Enhanced lead generation through webinars, training, and videos with affiliates and partners

[PAID ADVERTISING]
• Implemented Meta and Google Ads (Search, Display, Video).
• Managed a 5-figure monthly ad budget, achieved KPI and scaled profitable campaigns

[MARKETING ATTRIBUTION SYSTEM]
• Integrated Google Analytics, Google Tag Manager, Yandex Metrica, and server-side tracking
• Improved CRM for better attribution accuracy in collaboration with the CEO and product owner

[TEAM MANAGEMENT AND DEVELOPMENT]
• Improved project management systems (Asana)
• Developed the Social Media Manager's audience understanding, copywriting, and content skills

[BUDGETING AND FINANCIAL MANAGEMENT]
• Developed budget allocation for experimental and scaling campaigns
• Conducted financial reviews to optimize budget allocation

[ORGANIC DIGITAL MARKETING]
• Integrated marketing channels into a unified funnel, increasing lead touchpoints and conversions
• Implemented lead magnets, email sequences, and strategic social media use

• Developed power and control circuit systems of Dyson Corrale Hair Straightener, from testing & development phase to manufacturing phase.

• Collaborated with cross-functional teams to troubleshoot Dyson Corrale in Malaysia and Singapore, and set up the first production line in Malaysia.

• Reduced the production costs of the Dyson Corrale by comparing and selecting appropriate electronic circuit components through working with different suppliers and procurement team.

• Reviewed and updated iterations of circuit design through JIRA for proper reporting, standard evaluations and product manufacturing instructions.

Led ground-up development and launch of online fitness coaching business that provided services to 477 international clients, with majority US & UK demographics.
Directed and trained an international remote team of 5 to manage marketing, achieving revenue growth of 135% and follower growth of 140% from 50,000 to 120,000 in 2021.
Coached coaching team to improve service delivery and increase customer Lifetime Value by 56%.


CORE RESPONSIBILITIES:
• Business Development Strategy
• Marketing & Advertising Strategy & Planning
• Sales
• Conversion & Customer Journey Optimisation (Sales, Marketing, Social Media, Service Delivery)
• Product & Service Development
• P&L Management
• Cross-functional Team Recruitment, Training and Development
• Customer Retention


SALES & MARKETING

• Recruited international remote contractors from agencies and coached them to execute and manage differentiated marketing strategies and campaigns, achieving revenue growth of 135% and follower growth of 140% from 50,000 to 120,000 in 2021.

• Positioned and grew Hock Fitness to over 149,000 Instagram followers in 3 years, with 40% US followers.

• Conceptualised, executed and optimised social media advertising strategies via A/B testing to increase and maintain Return On Ad Spend (ROAS) above 3x.


PRODUCT & SERVICE DEVELOPMENT

• Designed, streamlined, automated and improved customer journey service delivery experience to reduce average onboarding handle time from 1 hour to 20 minutes, average weekly check-ins handle time from 10 minutes to 5 minutes and average number of support enquiries in the first onboarding week from 3 to 1, while increasing average Lifetime Value (LTV) by 56% from US$540 to US$850 in 2022 and maintaining retention rate.

• Directed and coached a fitness coach to manage over 200 clients and increase the LTV of his clients by 50% within his first year, in 2022.

• Reviewed and sculpted the lesson plans (safety regulations, required equipment and indent, and step by step instructions) for recruits’ trainings, using Microsoft Word. The lesson plans were executed by roughly 60 instructors with tens of thousands of recruits going through the trainings each year. 

• Organised and coordinated the training schedules of 7 companies by having meetings with each company’s Officer Commanding (OC) and Chief Company Trainer (CCT).

• Periodic Manpower allocation planning of 6 instructors using Microsoft Excel. 

• Supervised (and actively participated) all trainings to uphold standards, ensure smooth run of sequence of events and ensure that all problems are resolved swiftly, safely and efficiently.

Chiah Hock Chua🇸🇬

About Chiah Hock Chua

Expertise