United States

Generalist Product Management

Platform Product Management

HEC Montreal

California Polytechnic State University San Luis Obispo

Chloé Varennes

Director of Product, Adtech

Public Speaking

Product strategy

Communication

Collaboration

Problem-solving

Time management

Empathy

Team player

Organisation skills

Presentation skills

Conflict resolution

Stakeholder management

Leadership

Campaign execution & analysis

Product roadmap

Tableau

Airtable

Balsamiq

ChatGPT

Jira

Confluence

Google Analytics

Led scrum team of Machine Learning engineers and 4 backend developers as Product Owner.
Created, implemented and analyzed A/B test of implementing third-party solution increasing publisher fill rate bringing in $12M incremental revenue in its first quarter.
Deployed new feature onto platform unlocking ~$1M monthly revenue.

Led scrum team as Product Owner using agile methodology during 5-week mandate while effectively communicating project status to manage client expectations in order to deliver 4 status updates along with 2 presentations with final recommendation
Determined user needs and pain points for a potential vertical by conducting 50+ surveys and 10 interviews
Analyzed secondary research data to create competitive landscape to determine attractiveness of market

Screened 10+ and interviewed 3 ventures to participate in early-stage AI accelerator 
Consulted 2 early-stage AI startups
- Determined first channel to enter via landscape analysis for SaaS product
- Collaborated in creating personas for potential customers for new vertical

Led $3M marketing plan by analyzing sales data to determine the marketing strategy and then executing the strategy including social media, influencer campaign, and point-of-sale resulting in a 3-point increase in national brand awareness. 
Managed $500K sales promotion budget for US and Canada; performed cost-benefit analysis of 12 retailer programs and provided a final recommendation to sales team resulting in +8% increase in distribution. 
Presented marketing initiatives at annual sales conference for group of 200+ people including the owner, executives, sales, and merchandisers which led to exceeding sales goal of 1M cases.
Managed interns for 3 months; delegated projects, determined capacity and provided guidance leading to insights for sales.
Strategized and implemented POM POMS first-ever Amazon and AmazonFresh (E-commerce) product pages and A+ Content, an additional brand offering content page.

Led product roadmap of packaging in USA and Canada from creation to approval by collaborating and communicating priorities to finance, legal, production, QA and vendors to ensure legal and brand-compliant packaging resulting in 2 new product launches.
Spearheaded a $37K international B2B print campaign for nutraceutical product by negotiating rates and collaborating with an advertising agency to ensure quality and timely artwork release to sell all remaining inventory.

Launched new product for national retailer to satisfy new consumer needs by collaborating with university and client to determine product specifications leading to +25% increase in retailers’ sales. 
Led and executed trade show exhibition from booth, employee schedules, hotel reservations, dinner event, and sporting event while doubling booth size and adding an event despite budget freeze. 
Developed first-ever brand guidelines for consistent brand look and message of marketing materials.
Communicated directly with Sony movie studio to execute cross-promotion for the movie The Smurfs 2 including social media contest and 2M packages sold.

Analyzed data for bagged asparagus product and implemented material change to extend product shelf life by 1 week.
Redesigned company website in order to clarify company offerings and improve user experience. 
Managed PR by sending out press releases, conducting interviews and maintaining relationships to increase exposure at tradeshows.
Created process for ad development ensure Art Director had correct details increasing team efficiency and reducing artwork iterations.

Chloé Varennes🇺🇸

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