

Co Founder / Director at Level Up
Co Founder / Director at Level Up
I am a retail and shopper marketing specialist with over 20 years experience working across multiple markets, channels and categories. For the last 15 years I have been based in Asia delivering programs both at a global/regional level as well as directly within all Asia markets.
I have a proven business development track record and have been instrumental in setting up and transforming agency structures. Over the last 5 years I have set up my own agency network based on a new future fit model that now has offices in Asia, UK and US.
I have worked with some of the world’s biggest brands with both a B2C and B2B focus. But I’m also equally at home working within the start-up environment, especially brands in the CPG & F&B categories.
My ‘specialist subjects’ include the future of shopping, developing & emerging channel dynamics, retail optimisation, omni-channel engagement and shopper behaviour (most importantly how brands can influence it).
Out side of work I like to keep active; cross-fit, windsurfing, touch rugby and travelling.