United Kingdom

Product Design

UX Design

UI/ Visual Design

Christie Doyle-John

Lead Product Designer

Collaboration

Problem-solving

Stakeholder management

Leadership

Figma

Adobe Creative Suite

Sketch

• Facilitated the development and launch of DELLI's new web experience, enabling the sale of DELLI products online. 
• Research, wire-framing, facilitating brand workshops, and overseeing the final build of the Shopify site. 
• Additionally, I audited existing CRM touchpoints, created new email templates, and contributed to the rollout of app updates to enhance consistency across DELLI's digital touchpoints.

• Conducted data-driven experiments to optimise Marketing landing page conversions.
• Developed and delivered new Home and PLP pages, establishing project objectives through workshops.
• Led customer interviews to gather product feedback to improve Life Supplies digital customer experience.
• Standardised online styles, shaping a cohesive brand language.
• Streamlined Figma workspace and design system workflow to enhance efficiency.

As a mentor at ADPList, I guide and support designers, enabling their skillset growth and empowering their personal development.

• Established and maintained Oxwash's design system, improving overall product consistency.
• Optimised internal products based on user feedback, resulting in enhanced user experience.
• Secured a large client contract through rapid prototyping and ideation.
• Managed a team of 2 product designers, fostering collaboration and productivity.
• Successfully delivered end-to-end design for a new B2B product, onboarded majority of existing customers within 3 months and reduced time to 'place an order' to less than 30 seconds.
• Implemented strategies to drive adoption of the B2B platform and achieve product-market fit.
• Conducted customer interviews and feedback loops with Circular Fashion/B2B clients, ensuring alignment with their needs.

• Successfully established and operated an eco-conscious online wedding rental business, catering to environmentally conscious brides.
• Secured features in renowned publications such as SheerLuxe, Grazia, HELLO!, and more, increasing brand visibility.
• Built and managed a dedicated team to efficiently handle day-to-day operations.
• Expanded sustainable wedding rental options by collaborating with conscious vendors and suppliers.
• Provided couples with cost-effective rental solutions, reducing waste and environmental impact.
• Cultivated a loyal customer base through exceptional service and personalised experiences.

• Established and oversaw the Product Design domain, including tools, frameworks, workflows, and team hiring.
• Led end-to-end design delivery for web and app platforms, establishing a cohesive brand presence across all digital channels.
• Collaborated with a retention-focused experimentation squad to identify and launch iterative opportunities for customer testing and validation.
• Developed and maintained a design system at Bother, ensuring consistency and efficiency in design processes.

• Worked within the content domain of the experience design team for Net-a-Porter and Mr Porter digital products.
• Led end-to-end design delivery for Journal & PORTER across web and app platforms.
• Supported migration and Arabic localisation for expansion into the Middle East.
• Conducted research, wire-framing, prototyping, and project evolution throughout the product lifecycle, including initiatives such as Resale & Digital ID.
• Maintained and evolved YOOX Net-a-Porter's Design System.
• Provided support for ongoing project work-streams, facilitating workshops, feature releases, and optimisation efforts.

• Worked within the 'Search UX Team' for the Google Search App (470m+ DAU).
• Delivered cross-functionally in a fast-paced, agile environment.
• Led and delivered a design iteration of the Collections feature, enabling the saving of products and recipes. It was successfully launched in January 20'.
• Facilitated user testing sessions to validate concepts throughout the product lifecycle.

• Defined the new experience and design language for Preqin Pro, leading to a successful launch in March 19'.
• Conducted user testing sessions at various stages of the product development process to validate concepts and enhance user experience.
• Collaborated closely with cross-functional teams to refine, build, and successfully launch the product.

• Managed a team of 2 designers for the UI domain, driving successful project completion.
• Designed solutions and pitches for prestigious clients including Nike, Fiit, and Google.
• Defined cohesive product experiences across multiple platforms: App, Web, TV, and Voice.
• Successfully executed Rehab's re-brand with a new visual identity in October 17'.

• Managed a team of 3 designers and served as the UI domain expert.
• Successfully oversaw the end-to-end delivery of a responsive re-design project for the UK and AUS websites, resulting in their launch in March 17'.
•Developed and maintained the House of Fraser design system, ensuring cohesive and efficient design practices.

• Led the successful end-to-end delivery of Vodafone TV, from design discovery to final launch. Recognised with the prestigious 2016 Red Dot Design Award.
• Developed innovative digital product experiences and strategies for renowned clients such as Vodafone, Red Bull, and The New York Times across various platforms including App, Web, and TV.

• Led the successful re-design of the Now TV marketing website, collaborating closely with cross-functional teams to ensure a seamless launch in November 14'.
• Developed and implemented a comprehensive style guide, icon library, and detailed design specifications, resulting in enhanced consistency and streamlined design processes.

• Created web and app designs across multiple Barclays products and services.
• Successfully led the UI re-design of Barclays Track It, resulting in its release in June 14'.
• Contributed to the award-winning design efforts for Barclays Homeowner, recognised with the 2014 Money-facts Product Innovation Award.

Christie Doyle-John🇬🇧

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