Italy

Product Marketing

UX Design

Branding and Identity Design

Customer Experience (CX)

Growth Product Management

Copywriting

Branding

Content Marketing

Event Marketing

Growth Hacking

Sales

Business Development

Project Management

Content Strategy

Business Transformation

Coventry University

High School Diploma

Christopher Greco

Head of Product Marketing & Growth

Social media marketing

Public Speaking

Product analytics

PR writing

Product strategy

Communication

Collaboration

Problem-solving

Critical-thinking

Empathy

Team player

Organisation skills

Presentation skills

Stakeholder management

Leadership

Project management

Negotiation

Analytical skills

AI/ML

Brand positioning

Brand strategy

Conversational AI

Chatbot

Market research

Marketing strategy

Video marketing

Product roadmap

Webflow

Airtable

ChatGPT

Figma

Framer

Google Ads

HubSpot

Miro

Mixpanel

Notion

Google Analytics

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Decision making as a software engineer or lead - how to become better at making the right choices

Making better tech choices

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Tips for transitioning into a new role or company.

Changing roles

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Conversion optimisation

B2C Marketing owner for Domain Expert AI Tutors at Mindrift by Toloka.

Mindrift is Toloka's brand launched in 2024 and dedicated to expert professionals who train Generative AI models with the help of their writing skills.

- Marketing owner for the Hybrid Labeling (LLM + Human-in-the-loop) business unit, responsible for all marketing activities for it 
- Launched the AI Tutor proposition for LLM training (Pre-training, Finetuning, RLHF, Evaluation)

•	Led cross-functional projects with internal and external senior decision-makers to drive business value and revenue growth
•	Developed and implemented go-to-market strategies and activities to support customer retention and acquisition, launching a sales enablement platform that increased content adoption and pipeline speed
•	Launched a differentiated market position that resonated with target customer segments and use cases
•	Led analyst relations, working closely with firms like Gartner to improve product-market fit and go-to-market strategy
•	Supported the sales team by running product demos and helping them personalize content, improving trust, collaboration, and pipeline speed, leveraging the SPICED sales methodology
•	Established deep collaboration and trust between product marketing and product functions, resulting in better product-market fit, feature development, and user metrics

•	Built the Product Marketing function from scratch, exceeding pipeline growth objectives
•	Launched the Predictive Analytics suite, exceeding revenue compared to forecast
•	Established a data-driven CX strategy by analyzing customer feedback, ensuring CRM was set up for ideal Customer Journey
•	Developed and launched the Content Marketing strategy to drive demand generation
•	Established the sales enablement function, driving revenue through events, pitch decks, and battlecards

•	Helped cross-functional (from cloud and software to IT consultancy services) and cross-regional business units launch products on a global scale through digital content (written, multimedia, social)
•	Acted as Digital Marketing Manager for the successful Mayflower Autonomous Ship project, building and managing global data-driven team and budget
•	Reported directly to EMEA Vice President, managing relationships with C-level decision-makers

•	Utilized strong communication and presentation skills to present complex concepts in an easily understandable manner
•	Promoted to a global role in just 6 months

- Led the creation and distribution of engaging tech reviews, utilizing both written articles and video content to enhance user engagement and drive traffic.
- Developed content strategies that positioned PcBrain as a trusted source for technology insights, significantly increasing audience reach and brand awareness.
- Managed a team of content creators, guiding the production process to ensure high-quality outputs and alignment with the latest industry trends.
- Used SEO and content marketing analytics to refine content approaches, resulting in improved search engine rankings and viewer retention rates.
- Collaborated with product teams and external partners to feature the latest gadgets and software, providing comprehensive reviews that informed consumer choices and boosted affiliate marketing revenues.

Christopher Greco🇮🇹

About Christopher Greco

Expertise

What mentees say