Chum Wong🇬🇧

About Chum Wong

Brand Experience and Innovation Consultant at Freelance

Hello there! I'm an Innovation and brand experience Director with 18 years of experience, passionate about creating customer-centric solutions that bring brands to life. I specialise in blending industry insights, strategic thinking, and audacious creativity to drive successful innovations. Over the years, I've had the privilege of working across diverse industries, including luxury, hospitality, retail, and consumer electronics, among others. With a global perspective from my time in London and Shanghai, I love growing ideas, building creative teams, and collaborating with like-minded people!

Here's how I can help and the key skills I bring to the table: -Design Thinking/Innovation Methodology -Product and Industrial Design -Brand Strategy -Customer Experience (CX) -Insights and opportunity spotting -Content and narrative creation -Workshop Facilitation -Rapid Prototyping & User Testing -Managing Cross-Discipline Teams -Implementation and Scale-up

Expertise

Sessions with Chum Wong

• Folio & CV Review, Revamp, and Rehearsal (30 min): In this mentorship module, we'll review your existing portfolio and provide constructive feedback for improvement. You'll receive guidance on enhancing visual appeal, organizing content, and targeting specific audiences. Learn to revamp your portfolio and present it compellingly, ensuring you make a lasting impression.
• Mentorship Session (30 min): In this mentorship module, we’ll explore everything design and strategy-related, offering guidance for interns to senior creatives and strategists. Whether you’re seeking advice on specific challenges or looking to enhance a specific skill, we’ll tackle your unique needs through flexible, personalised sessions. Let’s work together to navigate your career journey and achieve your goals.

What mentees say

“One of the best mentorship sessions I’ve had on ADPList. Chum gave deep real-world insight into luxury, VIP client psychology, storytelling, and digital experiences from his Cartier background. He challenged my thinking beyond technology and helped me think more emotionally and strategically. Extremely valuable session.”

“Speaking with Chum was a breath of fresh air in what has often felt like a cryptic and difficult process to navigate. As someone exploring new avenues in a career in brand strategy, I found his approach to my challenges and ideas both sincere and thoughtful. He offered advice with clarity and depth, drawing from a diverse range of experiences.”

“It was truly a blessing to speak with an expert like Chum. He is incredibly knowledgeable and his ability to listen and ask the right questions helped me understand the key steps for making a great e-commerce brand. Overall, the mentoring session was extremely valuable, strategically and practically. Chum is very positive, open, honest and inspiring.”