United States

Data Scientist

Data Analysis

Claire Bai

Data Science | Marketing Science | Ph.D in DS

Public Speaking

Communication

Problem-solving

Leadership

Analytical skills

Business intelligence

Pandas

Python

Tableau

ChatGPT

Facebook Ads

Instagram Ads

Jupyter Notebook

Matlab

Specializing in integrated marketing execution, leveraging data science, strategic storytelling, and performance-driven tactics to scale businesses of all sizes—from emerging brands to industry leaders. Through full-funnel marketing strategies, executing high-impact e-commerce campaigns that maximize GMV, enhance brand visibility, and drive long-term growth on TikTok.

As the Associate Director of the Marketing Science team, my expertise in data science and advanced analytics played a pivotal role in optimizing advertising efficiency across various channels. My ability to bridge client business goals with measurable media strategies through sophisticated statistical modeling underscored my strategic approach to marketing science. I took charge of critical data science initiatives, developing marketing mix models and establishing global budgeting frameworks that facilitated strategic reallocations in global advertising budgets (~$300M Global Budget).

My leadership extended to enhancing campaign measurement strategies and establishing robust experimentation frameworks. This involved close collaboration with product, marketing, and performance teams, ensuring that our data-driven approaches were integrated seamlessly across departments. My role also emphasized serving as the principal liaison for clients, where I excelled in delivering bespoke reporting that illuminated strategic insights and promoted a culture of data-driven decision making within teams. Through these efforts, I underscored the importance of statistical models and advanced analytics in driving marketing effectiveness and client satisfaction.

As the founder of BonjourGirls, a New York-based community dedicated to exploring the power and diversity of womanhood, I lead our efforts to connect and empower over 2,000 outstanding women from all walks of life. We organize regular events ranging from small-scale discussions to larger gatherings, all designed to foster meaningful connections, personal growth, and collective empowerment. Our goal is to create a supportive space where women can share experiences, explore diverse topics, and grow together.

Bonjour Data is a boutique marketing agency specializing in comprehensive services for small to medium-sized businesses. Our expertise spans influencer marketing, paid ads, PR, offline events, and pop-up shops, ensuring tailored strategies that drive growth. We’ve successfully worked with both local and international brands across e-commerce, tech, and service sectors, delivering impactful campaigns that resonate with audiences and elevate brand presence.

Client: LEGO
As the leader of the BI team, I oversee the development of business intelligence and analytic solutions, utilizing data visualization software to analyze complex data and communicate it clearly to clients. Additionally, I create and implement client-specific measurement plans in alignment with internal and external stakeholders for reporting cadence and scope. By centralizing reporting and synthesizing insights, I deliver campaign-level performance insights and optimization recommendations. I also collaborate with software developers and data engineers to enhance data quality and drive operational excellence for data ingestion, transformation, and publication, ensuring that the reports delivered inspire confidence.

I oversaw social campaigns for over 100 clients, with an average budget of $1 million, and developed effective and comprehensive solutions that translated performance data from digital marketing platforms into valuable insights. Through data aggregation, I created predictive tools to identify opportunities for audience growth, optimization, and optimal marketing plans.

Additionally, I collaborated with the vice president and team to build a consolidated data platform that hosted statistical algorithms for predictive modeling, data visualization, dashboarding, and real-time reporting. As a team leader, I spearheaded core projects focused on consumer intelligence, tracking trends at the intersection of consumers, content, and technology, and extracting insights that mapped the relationship between consumers and first-party data. By understanding how decisions impact optimization and full-funnel growth opportunities, I was able to drive progress and success for our organization.

WHOSAY was acquired by Viacom, and now is called Paramount

•	Daily manage and optimize more than five account's campaigns to ensure success metrics are achieved, based on the statistical analysis of first, second and third-party data
•	Analyze weekly performance data to develop customer insights, and generate campaign report to headquarters, using Excel and Tableau
•	Evaluate the metrics of various digital media platforms, such as CTR, CPC, CVR, and ROI, then present to the headquarter and clients

•	Conducted weekly Social Media analysis report to evaluate the ROI of each social platform, and the performance of several campaigns
•	Analyzed the China Market for digital service of NBA, conducted qualitative and quantitative market research, resulting in 6000 responses
•	Developed marketing strategy for launching digital service in China, including the product package and promotion plan

Claire Bai🇺🇸