Australia

Graphic Design

Bachelor of Design (Honours)

Claire-Ellen

Founder, CherryRipe.Design

Instagram

Typography

Relationship management

Public Speaking

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Organisation skills

Presentation skills

Customer service

Conflict resolution

Leadership

Project management

Negotiation

Brand strategy

Branding

Content creation

Email marketing

Email writing

Illustration

Budget management

Video editing

Trello

WordPress

Youtube

Adobe Illustrator

Adobe Photoshop

Adobe XD

Canva

ChatGPT

Figma

Mailchimp

Notion

Adobe Creative Suite

Adobe After Effects

Contract work focusing on marketing optimisation through segmented Klaviyo flows, Shopify user experience enhancements and Pinterest. 

Project lead for social impact - an ongoing project focusing on workshop implementations and presentations, leading the company towards refining the communities we want to nurture and be aligned with.

Transitioned to freelancing full-time in May 2022 and kept TLSE as a main client. I offered guidance and insights to enhance design projects spanning across various clients and platforms. This role developed into client management for one of TLSE's biggest client, Palm Beach Collection, ensuring visual solutions met branding guidelines, whilst managing all internal and external communications and overseeing visual touchpoints.

Turning ideas into profitable brands.

With over 10 years of expertise spanning branding, marketing, UX/UI, and creative direction, we build design systems that don’t just look great, they convert. Whether launching a new venture or evolving an existing brand, our approach acts as an embedded creative partner, helping brands stand out, connect with the right audience, and drive measurable results.

Combined with insider investment insights from one of Asia’s longest-running funds, we position brands for sustainable growth and lasting market authority.

Overseeing the visual aspects of marketing campaigns, providing creative direction and ensuring cohesive brand representation across various platforms. Responsible for managing clients and the design team by assigning projects, reviewing designs, and ensuring the timely delivery of high-quality visual assets aligned with the agency’s creative vision and client objectives.

Primary focus on creating visually appealing and user-friendly digital experiences through activations, EDM’s and website management.

Creative Lead: Managing local and international photoshoots [ecomm & campaigns] spanning across three brands. This included the model casting, shoot budgeting, look-book creation, time management on shoot, and managing the styling and all internal and external communication. Ensuring satisfied internal teams by meeting a range of briefs from marketing, sales and design teams with tight timeframes.

Graphic Design: Developing visual concepts and executing creative assets across all branding and marketing material required for the three brands. Brand IDs, templates, EDMs, activations [digital & traditional], look-books, all within strict deadlines in line with sale openings.

A hands-on experience in assisting with brand development, market research, creative design projects, and client collaboration, while gaining insights into the strategic process of building and maintaining successful brands.

In a small team of two, we developed and executed visually impactful campaigns and designs that captured the brand’s overall aesthetic. This needed to resonate with the target audience, whilst effectively communicating the latest trends and offerings in a fast-paced and competitive fashion market.

An immersive experience creating visually compelling digital art and material for marketing and social media purposes. Project lead the creative direction alongside my mentor, Matt Jordan [owner] for the 2017 Zhivago Mercedes Benz Fashion show.

Creating visually appealing designs for promotional materials, product packaging, and digital assets in the sports equipment industry. Clients included Coca Cola, Range Rover and Coopers.

Offering tailored design services for specific projects and providing creative solutions for various visual communication needs. Top clients included Nokia, Uber & Mercedes Benz-Fashion Week.

Claire-Ellen🇦🇺