

Service Design Lead at SketchIn
Service Design Lead at SketchIn
I've been helping all kinds of clients find creative solutions to their wicked problems for over 13 years, from the artistic teams at Alessi to the large-scale needs of KFC. I believe in design that goes beyond just looking good — it should make life better, give clarity to complex systems, and help businesses thrive. I'm all about understanding what people really need and using a straightforward, research-led approach to design meaningful products and experiences.
I'm here to support you in:
Work Refinement: Feedback to refine and elevate your designs. Design Methods: Enhancing creativity and launching services. Design Thinking & Workshops: Applying practical strategies for innovation. Freelance Transition: Tips and insights for starting your freelance journey. Global Insights: Leveraging international experience for a broader perspective.
And More: Happy to help with any other challenges you're facing. Just ask!