Cory Bennett🇺🇸
Senior Director, Digital Product Management at Sallie Mae
About Cory Bennett
Senior Director, Digital Product Management at Sallie Mae
My wife and 3 kids come first, but I nerd out about lots of other things, like EVs and sustainability, AI, video games, running, streaming, business building, and the list gets bigger every day.
I'm a digital and content strategy leader known for scaling content teams, operations, and providing thought leadership. After studying to get into development, I took a role after graduation as a project manager, then made a logical transition to requirements development and product management. After getting an opportunity to shift to content management, I taught myself HTML and some light CSS, and spent a few years doing content implementation and publishing.
After identifying a need for better content and copy, a leadership opportunity presented itself in the content space. I’ve led teams including the following disciplines to name a few: UX Writing, Content Design, Content Strategy, Content Marketing, Content Analysis, Content Engineering, Data Analysis, and Data Storytelling. I built the first Content Strategy team at AT&T and introduced new roles like Content Analyst and Content Engineer. In 2018, I co-led the creation of the A&T TechBuzz blog. More recently, I built an experience analysis team, implementing a 360-degree oversight function.
Expertise
What mentees say
“The depth of Cory's thinking, and his breadth of knowledge in the area of content creation was immediately apparent when chatting with him. It's rare to meet someone to whom the word 'expert' so closely applies. I really enjoyed our conversation and left with several valuable insights I can use to solve the challenges I'm working on.”
“Cory's advice and tips were particularly valuable, as he provided actionable strategies that I could immediately put into practice. He emphasized the value of engaging in meaningful conversations with recruiters, asking thoughtful questions on LinkedIn, and demonstrating a sincere interest in their work and company culture. Overall, a great mentorship session!”