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Courtney Pierce, mentor on ADPList

Courtney Pierce🇺🇸

VP, Global Demand Generation at DEPT® Agency

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About Courtney Pierce

VP, Global Demand Generation at DEPT® Agency

Hi, I'm Courtney and I have over 15 years experience in Account Based Marketing (ABM) and Demand Generation. I am a results-driven marketing leader who builds and leads high-performing global cross-functional teams, fosters sales alignment, and leverages innovative strategies to drive business growth. I am also a working mother who is obsessed with time management, organization and communication - balancing the art and science of juggling a strategic role along with a family.

In my current role, I am responsible for developing and executing revenue marketing campaigns aligned with the buyer's journey. My role includes optimizing programs to drive meaningful business impact, implementing processes around customer engagement, full-funnel lead management, and nurturing. I am passionate about the digital marketing and committed to helping brands stay ahead in a competitive landscape. I have an MBA from Northeastern University with a focus on Marketing and International Business.

Expertise

MarketingDigital MarketingEvent MarketingOffline MarketingDirect MarketingAccount-based Marketing (ABM)CommunicationCollaborationProblem-solvingTime managementCritical-thinkingTeam player

Sessions with Courtney Pierce

  • Mentorship Session (30 min): Mentorship session