Denmark

UX Design

UI/ Visual Design

Motion Design

Branding and Identity Design

XR Design

Design Operations

Content Design

Product Design

Platform Product Management

Interaction Design

UX Testing

Generative AI

Cristina STOICA

Digital Design Lead (AI&UX/UI) 

Product strategy

Prototyping

Collaboration

Problem-solving

Critical-thinking

Stakeholder management

Leadership

Branding

Data visualisation

Design systems

User research

Figma

Framer

GitHub

Adobe Creative Suite

Adobe After Effects

Led product design at Traced, moving the team from abstract thinking to a more validation-driven and execution-focused approach. Worked closely across product and engineering to turn strategy into intuitive, user-centered features that shipped efficiently.
Owned the creation and maintenance of design systems, detailed UX specs, and end-to-end sprint planning to keep design aligned with fast-paced delivery cycles. Collaborated daily with product and engineering leads to translate requirements into developer-ready solutions. Managed design workflow and sprint velocity, while identifying and addressing design debt. Advocated for the end user through continuous validation, using task success metrics and a strong focus on clear, effective UI.

Drove the product vision, aligning design goals with business objectives, mentoring junior designers, and advocating for UX maturity across the company.

Conducted qualitative and quantitative research (user interviews, usability testing, persona creation, and competitive analysis) to ground design decisions in user data.
 Translated concepts into wireframes, high-fidelity mockups, and interactive prototypes using industry-standard tools (like Figma, Adobe XD, Miro) while collaborating with front-end engineering to ensure shipping the details of the design execution.
 Acted as the point between engineering, product management, and marketing to deliver cohesive, technically feasible, and market-ready products.


Translated highly complex clinical data, telemetry inputs, and neural interface monitoring metrics into intuitive, safety-critical user interfaces for software applications.
 Partnered closely with clinical researchers, neuroengineers, machine learning teams, and product managers to prototype and iteratively refine features, ensuring software experiences safely and cleanly aligned with high-resolution neural hardware capabilities.
 Mapped and continuously optimized end-to-end clinical user journeys (CX), focusing on maximizing clarity, reducing cognitive load for medical operators, and mitigating user error in high-stakes clinical environments.

Leadership freelance for fintech startups and scaleups

Senior‑level UX/UI design
•	User‑centered design strategy and execution
•	Enterprise software / enterprise UX
•	Complex workflows and B2B systems
•	User studies and usability testing (in‑house and on‑site)
•	(wireframing, prototyping, design systems, collaboration)
•	 design systems
•	customer insights and workflows
•	Visual consistency and interface quality
•	Customer portal / web applications

Responsible for designing and implementing the EUdiplo platform. A Commission admin dashboard for highly secured documents.

Designed the foundational digital products for ProNatura, the first digital platform of Medica. 

Cristina STOICA🇩🇰

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