Kenya

Digital Marketing

Product Marketing

Oxford College of Marketing

Strathmore University

University of Nairobi

Cynthia Mutanu

CRM Manager

Social media marketing

Product strategy

Communication

Problem-solving

Empathy

Presentation skills

Leadership

Negotiation

Campaign execution & analysis

Content strategy

Budget management

Market research

Marketing strategy

WordPress

Youtube

ChatGPT

Facebook Ads

GitHub

Google Ads

HubSpot

Instagram Ads

LinkedIn Ads

Mailchimp

Google Analytics

BambooHR

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

How to identify star candidates, evaluate technical ability, and close hires

Hiring software engineers

Decision making as a software engineer or lead - how to become better at making the right choices

Making better tech choices

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Learn the career path and progression for product managers.

Product management career path

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

• Led end-to-end CRM initiatives resulting in a 21% increase in week 2 retention rate within four months.
• Designed campaigns (email, push, SMS, WhatsApp) exceeding benchmarks with a 14% higher conversion rate.
• Structured content based on customer local languages, behavior, and product preferences for personalized experiences.
• Collaborated with data, product, and growth teams to improve customer experience and goal alignment.
• Analyzed behavioral and transactional data to optimize strategies, enhance relationships, and decrease churn.

Strategic Planning, CRM, Team management, Campaign Optimization, Data Analysis, Budget Management, Partnership management

• Led data-driven campaigns to increase leads by 20% and customer engagement by 15%.
• Managed and mentored a team of 15, setting clear performance goals and ensuring consistent goal alignment.
• Developed key performance metrics and monthly impact reports in collaboration with the data team for strategic board presentations.
• Provided insights to the CMO to enhance customer retention, revenue per customer, and employee morale.
• Introduced and oversaw campaign management tools to improve productivity and reduce time-to-market.

• Designed marketing strategies for over 2,000 merchants to significantly increase product adoption.
• Expanded growth campaigns and secured joint marketing deals to drive new business and expand market reach.
• Executed comprehensive campaigns covering awareness, acquisition, retention, and win-back across all markets.
• Achieved 8% month-over-month growth in Gross Product Value for Billpay and Checkout merchants in six key African markets.

• Revenue Growth: Increased revenue and customer usage for merchants and Tingg Kenya, especially in airtime product purchases.
• Engagement Campaigns: Launched SMS, push, and in-app notifications, enhancing customer engagement and retention.
• GTM Success: Delivered GTM plans for new product launches e.g., International Funds Transfer, increasing Monthly Active Users.

• 25% increase in conversion rates in 3 months through customer engagement strategies.
• Managed a team of 600+ field marketers, fostering market share growth and onboarding 4,000+ new
customers per week.
• Boosted customer retention from 55% to 70% by crafting targeted copy and addressing customer
complaints effectively.

Cynthia Mutanu🇰🇪