Spain

UX Design

UI/ Visual Design

Interaction Design Foundation 

Universidad Nacional del Litoral

Daiana Fertonani

Product Design

Typography

Prototyping

Communication

Problem-solving

Critical-thinking

Empathy

Team player

Accessibility

Brand strategy

Branding

Design systems

Human computer interaction

Figma

Jira

Miro

Adobe Creative Suite

Collaboration

Presentation skills

Product roadmap

Product strategy

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Ways and resources to improve your design skills.

Improving design skills

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

As a Product Designer at adidas, I design digital experiences at the intersection of sport, e-commerce and technology, working across adidas.com and the Flagship App. I collaborate with Product, Engineering, Research and Data teams to create intuitive, scalable experiences that help people engage with sport.

With a background in UX/UI and Product Design and an Advanced Technician in Physical Conditioning & Fitness, I combine my passion for design, technology and sport.

Led the end-to-end product experience for a fast-growing fintech platform, from discovery and interaction design to prototyping and delivery. Simplified complex workflows and built scalable design foundations in collaboration with Product, Engineering and Leadership.

Designed digital products and e-commerce experiences for one of Latin America’s largest technology platforms. Worked closely with Product, Engineering and Research teams from discovery and research through to UI, prototyping and delivery.

Created digital and visual design solutions for clients across retail, fashion and lifestyle. Developed strong foundations in visual design, UX principles, storytelling and campaign execution within fast-paced agency environments.

Daiana Fertonani🇪🇸

About Daiana Fertonani

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