Nigeria

Digital Marketing

Growth Hacking

Sales

Product Marketing

Havard Business School

Rome Business School

Damilola Robert

Growth and Marketing Leasd

Public Speaking

Communication

Leadership

Project management

Brand strategy

Content strategy

Marketing strategy

Optimizely

Twitter Ads

Youtube

Canva

Facebook Ads

Hotjar

Instagram Ads

Mixpanel

Google Analytics

Collaboration

Brand positioning

Email marketing

Email writing

Social media marketing

Partnership

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Understand the process of training, motivating and directing your team members.

Managing people

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Manage team expectations and get the most out of your meetings.

Running effective meetings

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

• Serving as the most senior Marketing Executive; owning the P&L with a mix of brand, product marketing, content marketing and growth marketing.
• Developing, executing and scaling high-impact, multi-channel go-to-market efforts for our B2C and B2B solutions.
• Managing a team of 4 direct reports.
• Led Global Growth Marketing Strategy across 10 countries (Nigeria, Ghana, Kenya, Uganda, Algeria, Ethiopia, Rwanda, Senegal, Togo, Cameroon)
• Led AARRR Funnel optimisations and conversions for the app feature
• Led global performance marketing (management and optimisation for Google Ads, Re-marketing, Facebook ads, SEO, and referral marketing).
• Defined, set up and implemented growth & experimentation methodology across different teams and was the go-to person for everything tracking and measurement.

This role involved product marketing, Growth marketing, Business development, content marketing, brand communications, performance marketing, and team management.
- Handled all brand communications: Copywriting for ads, blog articles and email marketing.
- Handled SEO, SEM & Social Media Paid Ads.
- Product Strategy - segmentation & positioning and market launch.
- I led the product pricing startegy team to develop our subscription model
- Product Marketing - A/B Testing, Funnel Optimization, User Activation & Onboarding
- Handled market launch, user activation & onboarding of remittance product

• Launched Sigma Buddy (a Sigma Pensions mobile app) in Nigeria, achieving 2x engagement and 53% higher QPDs (queries per day) vs the standard website.
• Led growth marketing efforts to improve key retention metrics (DAUs and DAVs) for Lomi App
• Responsible for product development and improvement, product marketing and sales strategy development for brands
• Planned and led various marketing campaigns utilizing case studies, product events, and video testimonials; completed within strict marketing budget that resulted in a 91% increase in profit between the years 2018 to 2020.
• Increased Horizon estate website leads by 50%, optimizing marketing campaigns and A/B testing.
• Partnered with the Foreshore waters marketing team to create a cross-selling strategy resulted in increased sales by $9.5M.
• Developed a consumer segmentation analysis and proposed an adjustment in the buyer persona definition to drive a better positioning of the digital marketing strategies.

Damilola Robert🇳🇬

About Damilola Robert

Expertise

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