Colombia

UX Design

UI/ Visual Design

Product Design

UX Research

Web Design Course

Graphic Design Bachelor

Daniel Peñaloza

Sr. Product (UX) Designer

Communication

Problem-solving

Empathy

Leadership

Design systems

Figma

Leading all phases of product design (empathize, ideate, define, prototype, test) solving complex UX problems that involve external vendors (like Samsung, Apple, Sony, Huawei) and the sales team from our company.

• Guide the Product Design team through the design process using industry best practice and design thinking
• Work with the leaders from product and engineering to scope requirements
• Guide and shape the culture of design

Merqueo is the first online grocery retail in Colombia.

• Co-create the design system for the Web, Android and iOS platforms for final user and warehouse, saving up to 25% of development time.
• Optimize the user experience when the client gets the order in the front door.
• Research users by interviews, surveys and kano analysis and understand what new features give them the desired value.

Personal courier that delivers anything in less than 45 mins.

• Research, benchmarks, and analysis of quantitive (Google Analytics, Mixpanel, Hotjar) as qualitative (interviews and surveys) data to create better interfaces.
•  Optimized process of how a person requests delivery in N addresses in less than 4 steps.
•  Improved the visual design of the website and the internal operations platform.
•  Increased the services created by 15% after the release of the mobile apps that I've designed.

Online store of collectibles products with coverage throughout Colombia.

• Analyze and implement user-centered interfaces for new and returning clients.
• Create user flows taking into account data provided by Google Analytics, Hotjar and Mixpanel.
• Analyze different type of users to implement each marketing strategy in each platform (mobile, tablet and desktop) efficiently and optimizing the budget.

Videogames blog for Latin America with all the tech news, trailers and the last games news of the market.

Virtual stock simulator with +60,000 users for financial education.

• Improved the visual design to make a simple and clear user interface.
• Optimized the website to buy and sell stocks in 1  single viewport.

Daniel Peñaloza🇨🇴