United States

Creative writing

Copywriting

Social media writing

Branding

Digital Marketing

Content Marketing

Content Strategy

Content Creation

Danilo Romeiro

Senior Content Producer

Social media marketing

SEO Writing

Communication

Collaboration

Problem-solving

Critical-thinking

Empathy

Team player

Presentation skills

Blog writing

Campaign execution & analysis

Content creation

User research

WordPress

Youtube

Ahref

ChatGPT

Google Analytics

SEMrush

UserZoom

Organisation skills

Public Speaking

Content pipeline

Content editing

Content research

Content strategy

Tone consistency

Conducted user interviews, usability tests, and data analysis to gather insights and inform content and design research decisions.
Was responsible for a comprehensive overhaul of the new website copy and Product Detail Pages (PDPs) for Listerine. Was the lead copywriter for the sustainability pages for Aveeno and Johnson's Baby.
Collaborated with cross-functional teams to create content plans and editorial calendars aligned with brand objectives.

Developed content strategies that combined SEO tactics and creativity. 

Conducted technical content audits and developed audience reports, content plans, keyword researches, SEO copy briefs, competitive analyses, and content recommendations. 
Managed a team of writers to create new content for blogs and landing pages.

Freelance journalist/ correspondent for Brazilian magazines and online publications. 
I pitch and report on topics related to culture, fashion, and lifestyle.

Freelance strategist responsible for researching user behavior and brand knowledge for the construction of a value proposition and a new brand positioning and brand persona. Also responsible for creating content for social media channels and email marketing.

Freelance strategist responsible for performing a social media audit and creating new content strategies.

Responsible for digital planning and creation of digital strategies. Researched new formats for brand launches, including Superdigital, a new fintech from Santander Bank. Managed digital channels for IRB Brasil RE, the largest reinsurance company in Brazil, leading the communication team, and creating awareness during its IPO.

Wrote scripts, stories, and advertising pieces for TIM.
Planned and managed editorial calendars and campaigns for La Roche Posay, Vichy, Kérastase, L'Oréal Professional, among other brands.

Managed and produced creative content for all digital platforms and developed social media strategies for the Vice, Noisey, and Thump channels. Developed marketing strategies and real-time content for Volvo Cars, Ray-Ban, Arnette, and Skol.

Translated articles from Vice Germany to Portuguese for publication on Vice Brasil channels.

Planned and managed social media accounts for international brands, including Rexona, Liberty Insurance, and Castrol. Developed Liberty Insurance’s online strategy during its sponsorship of the World Cup, provided real-time coverage of Rock in Rio for Mondelēz International brands, and assisted in creating offline strategies for Unilever brands.

Researched and edited four cookbooks aimed at people with food restrictions, and published features on health and interviews with health professionals from around the world.

Coordinated shoot locations and logistics for the film, which went on to be screened at Brazilian and International film festivals, including the Brasilia Festival of Brazilian Cinema and Slamdance.

Fashion production and set design for magazine shoots, advertising events and commercials for brands such as Adidas Skate, Dove, Halls, Trident, Smirnoff Ice, Rexona, Chiclets and Eudora.

Reported on and reviewed shows and events, and interviewed Brazilian artists for this Brazilian music website

Managed broadcast schedule and created content for branded radio and podcasts, including Volkswagen and Radio Vivo, a partnership between Instituto Vivo, SOM SA and Laramara - Brazilian Association for Assistance to the Visually Impaired.

Wrote articles on sustainability, environment, social responsibility, education and citizenship for both Blog da Redação and Blog do Planeta Sustentável na Superinteressante.

Wrote articles and interviewed musicians for the Brazilian MTV magazine.

Wrote articles, produced radio shows, interviewed musicians and produced content for radio and website.

Danilo Romeiro🇺🇸

About Danilo Romeiro

Expertise