Canada

Daria Lapteva

Product Manager & Designer

Portfolio

·  Redesigned the Benefits Navigator, a source for federal and provincial benefits that helps hard to reach populations receive the benefits they qualify for.
·  Actualized frictionless experience by distilling business requirements, defining the north star metric and productively aligning the stakeholders around goals
·  Consolidated fragmented offerings by collaborating with UX research to facilitate user research sessions, identifying usability problems and translating research findings to improve application submission rate 
·  Improved time it takes user to complete goal by 40% by rapidly producing multiple concepts and prototypes to test desirability and continuously refining the solution
·  Enabled design system improvements by working with design team applying historical user data learnings and design principles to insure cohesive and transparent experience across the platform

·  Developed the vision and product strategy from customer discovery-to-launch for Empatho, a platform that improves employee wellbeing by providing personalized guidance from real-time user health data   
·  Secured adoption of enterprise buyers ( ~500 customers) within 6 months by translating gaps and opportunities from customer journey mapping into minimum viable tests to validate features with the end users 
·  Defined north star metric and worked cross-functionally with business, machine learning, neuroscientists to productize scientific research to deliver customer & end-user value 
·  Managed the product roadmap and was accountable to C-suite and Board of Directors for Empatho’s 2 core products: member app and enterprise dashboard
·  Onboarded a team of 18 (engineers, researchers, designer, copywriter, etc.) after sizing features & experiments to determine required resource investment
·  Drove the completion of 2 mid size applications to 8 months by closely guiding the IOS & Android UX / UI design and QAing through the development due to aggressive timelines

·   Addressed LMICs immediate needs by performing a heuristic evaluation leading to website’s improvement in reliability and accessibility through bug illumination, UX flow adjustments ,language simplification, implementation of error prevention/ status visibility
·   Performed several generative research sessions uncovering discrepancy between proto-persona and the end-users leading to product category division by needs and overall improvement experience across different user groups. Synthesized findings into actionable report allowing internal stakeholders to evangelize users' needs across the organization

·  Led the design of the Canadian public safety personnel mental health apps (adopted by 8 organizations across Canada; will be optimized for the remainder of organizations by 2023) 
·  Acutely identified jobs-to-be-done through customer journey mapping by conducting discovery interviews with 30+ emergency responders 
·  Facilitated co-design sprint with 40+ participants outlining design blueprint using maslow's needs hierarchy, prioritizing features and testing sacrificial prototype with user groups
·  Safeguarded user needs with project leads, engineers and therapists by following a kano model when prioritizing roadmap user stories  
·  Met target dates and maintained productive stakeholder communication when managing branding, product design and copywriting teams. Ensured the assets reflect layed out design principles and feasibility constraints

·  Led the design of planext, built in collaboration with google.org, it helps individuals navigate the future of work by informing them about automation risk, transferable skills,and job training  
·  Defined product scope and features by collaborating with PM, economists, data analysts and techincal leads
·  Translated product value and point of differentiation through a distinct brand identity 
·  Produced concepts, design specifications and tested functionality, UX/UI and job recommendation engine using qualitative/quantitative methods throughout low to high-fidelity prototyping and beta product stages
·  Aligned stakeholders across product, economics, and data analysts when proposing new solutions and measurement methods to improve performance by leveraging behavioral data, and user research
·  Led design of the events management admin panel, NEET youth job board and event check-in for my MyStartr
·  Worked with stakeholders and PM to determine MVP feature scope. Responsible for producing GUI guide, testing and iterating on the prototypes, performing heuristic evaluation and co-writing user stories

· Evaluated the company's goals and user requirements in collaboration with the design lead and the stakeholders.
·  Redesigned and improved the user experience of SaaS for Appraisal Management Software through a data-driven approach, bringing clarity to complex design challenges.
·  Illustrated design ideas using process flows and producing UI mockups and prototypes that communicate functionality.
·  Identified and troubleshot UX pain points and conducting ongoing flow and UI iterations based on user feedback.

·   Reviewed the company’s existing brand guidelines for clarity/structure to resolve promotional print products and web section design consistency concerns
·   Contacted manufacturers and selected materials based on optimal price and quality for company’s promotional products collection
·   Produced video timeline to showcase client’s construction progress

·  Co-founder Singles Dances organized singles events for the middle-aged, reflective of the city’s demographic. 
·  Hosted weekly events averaging 100 attendees with an entrance fee of $25. Key events with pre-sold tickets exceeded 400 people
·   Designed the brand and promotional material for web and print including website, posters, tickets, signs and established a social media presence

·   Assessed suitable companies for financial stability and collaborative potential
·   Established first contact, and acted as a translator for meetings with prospective clients
·   Prepared and translated documents, contracts and presentations 
·   Promoted the product to potential clients at the international trade show: Super Mobility Week

Daria Lapteva🇨🇦

About Daria Lapteva

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