United States

UX Design

UI/ Visual Design

Branding and Identity Design

David Santos

Founder / Chief Designer

Collaboration

Critical-thinking

Stakeholder management

Leadership

Brand strategy

Content creation

Content editing

Content strategy

Design systems

Figma

Adobe Creative Suite

Sketch

This company is a rebranding of my freelance business that I started on nights and weekends during my time as a full-timer for my previous companies. Now I get to do it full time. 

We specialize in branding, design systems and UX/UI.

- Lead UX Designer on sometimes multiple projects at a time with a variety of deliverable schedules
- Lead internal (UX/UI resource) and cross functional teams through scrum deliverables and goals 
- Create personas, wireframes, flow documentation and other process oriented documents 
- Work with support designers to create consistent UX designs with consistent visuals and pixel perfect development
- Create wireframe designs that take a mobile first approach.

- Responsible for creating responsive versions of current and new designs
- Lead redesign and coding effort of Veritude.com and Veritude.fmr.com
- Create ads for web consumption with an aim to increase conversion
- Design visual good for presentations, seminars, etc. 
- Self-starting projects and lead with little assistance once a project has been started.
- Produce usability audits for all website in an effort to redesign or fix holes within a product

- Managed direction of branding, marketing design and website design for global product set
- Increased conversion on various pages of the website by a minimum of 5%
- Increased conversion of parking pages by 13 - 18%
- Work closely with upper management to develop future website design and branding
- Worked with President of the company and with various department leads, as well as with an international team in Germany
- Create monthly auction banners, print and event materials, landing pages, and email templates within Sedo's Marketing team
- Conducted A/B testing for several newly launched designs
- Constructed working prototypes and wireframes of design projects for in-house testing
- Implemented new workflows for the marketing and product management teams

- Escalated site from infancy with no users to about 12,000 pageviews per week and about 2k uniques per week
- Sole designer front facing designs for all of Zinc TV - www.zinc.tv (Home page, interior pages, etc.)
- Spearheaded mobile website designs customized for iPhone and Android markets
- Designed system for television consumption of the online television product
- Sole front-end developer for product. (XHTML, CSS and some jQuery)
- Conducted in-house usability tests of the product focusing on usability and functionality
- Managed multiple interns
- Created email templates for user communications
- Wrote custom documentation for the purpose of white labeling the product

- Design and developed projects for nationally known companies such as Merck Pharmaceutical and Prudential Life Insurance
- Lead front-end development for the Fourfold Design website
- Spearhead all creative work tasks including design, front-end development using CSS and the aid of up to date JavaScript libraries, and reading JavaScript to uncover bugs on a variety of clients
- Create designs that are future ready, have a strong UI with an easy to understand user experience and give SEO assistance to our clients to boost their position in search engines
- Provide XHTML compliancy and web standards to provide quality results in every major browser

- Conducted interviews for various positions within the company including but not limited to lead designer, front-end web developer, junior engineer and lead engineering positions
- Designed homepage, logo and interior pages for 2010 Tripod.com redesign
- Slashed negative churn with registrations reaching a positive number of 50 percent in the first half of 2010 with redesign efforts focused on customer service and usability
- Manage all marketing materials, created new page designs and themes for Webon.com.
- Redesigned the Lycos.com and Tripod.com home pages
- Studied about UI/UX usability, user experience and target market through training with Steve Krug, usability expert

- Created designs for nationally known automotive sales sites such as Tasca, Herb Chambers, and Reedman Toll.  
- Built Virtual Test Drives and Buzzmails using Adobe Flash as the presentation medium.
- Created custom pages for existing sites utilizing means such as XHTML, CSS, and Flash.

- Image enhancement using Photoshop and ImageReady.
- Created UI designs for smaller level clients and support pages for larger clientele. 
- Created Photoshop mocks of designs for potential use on current and future clients. 
- Helped create designs for print products to be used when marketing to companies or future interns at job fairs.

- Sole full time Web master for two years while going to school as a full time athlete.
- Redesigned homepage graphics using existing red, black and gold color scheme.
- Managed all web pages and links, including graphics and content.

David Santos🇺🇸

About David Santos

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