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Decio Shimura, mentor on ADPList

Decio Shimura🇺🇸

Director of Product Management at O2B Group/McCombs Schools of Business

OverviewReviewsAchievements

About Decio Shimura

Director of Product Management at O2B Group/McCombs Schools of Business

After years leading platform, e-commerce, and AI initiatives across retail, cloud, and global hardware/software organizations, I still believe good product decisions come down to common sense, critical thinking, and staying close to the customer.

What I’ve helped teams deliver A complete re-platforming of a high-traffic commerce site that doubled release cadence and enabled faster iteration across checkout, identity, and loyalty. Introduced ML-based frameworks for customer segmentation and personalized product ranking, improving engagement and driving sustained growth across multiple channels. A product team culture that prioritized ownership, transparency, and results, growing several PMs into director-level leaders. Outcome-based roadmaps grounded in experimentation, cutting feature lead time by 40% while improving alignment across functions.

How I work Believe in people, trust data. Empower teams with context and clarity, and they’ll do great work. Start from the customer. Every release solves a real problem and is measured against real outcomes. Keep it simple. Focus on what matters, cut noise, and communicate clearly.

Expertise

ProductGeneralist Product ManagementCustomer Experience (CX)Technical Product ManagementGrowth Product ManagementPlatform Product ManagementAI Product ManagementQuantitative researchProduct analyticsProduct strategyQualitative researchCommunication

Sessions with Decio Shimura

  • Mentorship Session (30 min): Mentorship session

What mentees say

“I appreciated his empathy and the resources he shared. I appreciated his willingness to share his story and how he has navigated shifts in his career.”

Sarah Beth Gleeson, Product Manager at Compelo

“Decio was great to chat with. It was a very friendly and honest chat about our careers and lessons learned along the way.”

Naren Bhandary, Product Manager at ZipBoard

“thanks Decio for sharing his experience in amazon and how to run AB testing practice. Very exciting and inspring.”

jia shu, student at university of washington