

Enterprise UX / Sr. Performance Analyst at BART
Enterprise UX / Sr. Performance Analyst at BART
Currently Founder at Pivot and Sr. Performance Analyst (Process Optimization & Enterprise UX) at BART. Previously Technical Specialist UX Designer at Parsons Corporation, UX Designer at RefCodes and UX Designer at DealsHQ. Studied Master's degree Structural Materials at UCLA.
Hi! I'm Denisa 👋 I help career switchers break into UX design. As co-founder of Pivot, a coaching program built specifically for people pivoting into UX, I work one-on-one with folks translating non-design backgrounds into compelling design careers.
I can help with:
🌟Positioning your pivot — turning your "unrelated" background into your unfair advantage
🌟Portfolio strategy — picking the right anchor projects and building case studies that show real thinking, not just polish
🌟Resume and LinkedIn — getting past ATS filters and standing out to recruiters
🌟Your story — the narrative you'll use in interviews, networking, and your portfolio About page
🌟Getting real UX experience — even before you land your first design job
My own path wasn't linear either (Materials Engineering → grad school → construction management → UX), so I get the self-doubt that comes with switching lanes. I'm especially useful for people who feel like they don't have a "real" design background yet.