Netherlands

Digital Marketing

Content Marketing

Event Marketing

Direct Marketing

Account-based Marketing (ABM)

Product Marketing

Content Strategy

Master of Business Administration - MBA

Derrick Cramer

CEO and Founder

Leadership

Negotiation

AI/ML

Brand positioning

Brand strategy

Branding

Salesforce

Adobe Photoshop

Figma

Google Ads

Google Data Studio

HubSpot

LinkedIn Ads

Notion

Google Analytics

Communication

Critical-thinking

Blog writing

Content pipeline

Content research

Business intelligence

Content creation

Content strategy

Email marketing

Market research

Marketing strategy

PR writing

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Bootstrapping an AI-powered B2B SaaS in the field of Marketing Strategy.

Gossamer is your marketing leadership and advisory partner that increases commercial growth with data, academic rigor and modern marketing thinking.

Working alongside your team, our efforts boost marketing’s impact and lay the right long-term foundations for continued expansion.

We’ve built and grown Fintech and HR tech startups/scaleups across Europe, the US and Africa. 

From day zero to seven-figure budgets and eight-figure pipelines. Through Venture Capital raises and Private Equity buyouts.

Gossamer’s marketing excellence helps your prospects ask the only question that matters - Why not your company?

Built and scaled Hawk AI's marketing from day 1 to a commercial organisation that delivers an 8-figure annual pipeline across Europe, North America and APAC.

Created Go-to-Market strategy including Segmentation, Targeting and Positioning for Hawk AI across European and North American markets. Launched and scaled all key marketing activities including brand, content, product marketing, digital, technology stack, events, market research, sales enablement and analyst relations. Reporting of strategy and performance to the board of directors and VC investors.

2022 Achievements

•	12x YoY increase in marketing lead generation
•	Eight-figure pipeline generation
•	45x pipeline generation against year-to-date marketing spend

Member of the Series B capital raise team, presenting marketing strategy and deliverables that helped support a successful raise of $17m in January 2023.

HAWK:AI brings a fresh approach to fighting financial crime by focusing on transaction and consumer monitoring in real-time, bringing together the best data sources and recommending operator actions with a self-learning system in a cost-efficient cloud delivery model.

An elected member of the Works Council (Ondernemingsraad) with a mandate to promote and protect the interests of the employees at Textkernel.

Working directly with the Textkernel Management team the Works Council has consultation rights in respect of certain significant proposed management decisions. 

Furthermore, the Works Council have approval rights in respects of intended company decisions regarding employment policies.

Provided the Textkernel Management Team with advice during the acquisition of the company by Main Capital Partners: https://www.textkernel.com/newsroom/textkernel-announces-strategic-acquisition-by-main-capital-to-support-its-ambitious-growth-goals/

Key skills:

Stakeholder Management | Communication | HR policy | Training and knowledge of Dutch Works Councils Act (WCA) | Wet op de ondernemingsraden, WOR

Leading marketing in key growth markets (US and UK) for Textkernel, including end-to-end ownership of all marketing-related items for both regions.

2020 key achievements:
-1452% return on marketing investment in 2020 for US and UK markets
- 205% of marketing-generated revenue goal in 2020 for US market
- 199% of marketing-generated revenue goal in 2020 for UK market
- Increased website-generated revenue by 325% via launching a new website in January 2020

"Derrick's extensive digital marketing expertise has been a great resource for the team and company.  Thanks to his strong knowledge and experience in this area, we were able to launch a new website, new branding, and new marketing channels (LinkedIn) that we had previously not maximized." - 2020 Management review.

Beyond country marketing, I lead Textkernel's Global Account-Based Marketing strategy and Brand strategy.

Key skills:
Sales and Marketing alignment | Marketing CRM | Hubspot | Salesforce | Google Ads | LinkedIn | Account-Based Marketing | B2B SaaS | Artificial Intelligence and Machine Learning Content | Agency Management | Events

At bunq, I developed and executed content strategies across digital channels including Web, Social Media, Public Relations and in-app customer journey for this Fintech Startup. Experience creating content for open banking / PSD2 / open API. This involves translating business requirements into a content strategy that raises awareness and converts the audience into customers.
Key skills:
B2B marketing | B2C marketing | Content strategy | Content Development | PR | Email Marketing | Social Media | Regulated Banking Industry | Craft CMS

ZAZOO was the innovation and growth arm of NET1 (Now Lesaka), a NASDAQ and JSE-listed global corporate with a focus on financial services.

In this role, I developed and executed the marketing strategy for Fintech, Cryptographic hardware, Payroll and Mobile Network Operator business lines. Fintech was finance regulated, and Mobile Network Operator was gambling regulated.

As the Senior Manager reporting to the CMO, I played a key role in all marketing aspects. These included communications (external and internal), campaigns, branding and rebranding, market research, product marketing and UI/UX development.

Key skills:
Campaign Management | B2C Fintech | B2B Fintech | Digital Marketing | UI/UX input | QlikView | Agency Management | Global content creation across industries | Agency Management

Working as a journalist for MyBroadband (and sister publications “MyGaming” and “BusinessTech”) I researched and produced articles focussed on ICT (Information, Communication and Technology), Financial Technology and Gaming industries. Included in the role was content management on the WordPress CMS platform, preparing articles for publication.

Working as a freelance journalist for NAG magazine (and sister publication SA Computer Magazine) I produced articles, reviews and a monthly column focussed on the gaming and technology marketing, with a specific focus on gaming hardware.

Derrick Cramer🇳🇱