Netherlands

Derya Donmez

Senior UX Designer

- Develop and execute UX and visual design strategies for lending and omnichannel products, achieving consensus across cross-functional teams.
- Lead in implementing precise interaction and visual design practices within the Design Chapter.
- Establish and oversee asset libraries, ensuring reusable and systematic design approaches.
- Formulate and refine visual design guidelines for the Tribe, enhancing brand consistency and user experience.

I focus on developing and validating design concepts and prototypes according to business priorities and user needs. I am also involved with supports the day to day implementation of designs, always keeping an eye on the best possible experience of the final delivery that gets in front of the customers and end-users.

I work closely with Product Management on refining, improving, and shaping the product vision and strategy. The user and customer perspective is the key in this process by facilitating user/customer research, persona definition, prototyping, validation of assumptions and hypothesis, and other tools from the Lean UX toolbox.

In the meantime, I engage with the various agile development teams to support the implementation of the product & UX vision and strategy.

Designing and specifying user interactions for the product applications via paper prototypes, wireframes, mockups etc.

Validating the design with Usability Testing 

Working collaboratively and communicating the designs with all stakeholders from product managers, architects, developers, testers

Taking a leadership role in guiding the teams in the development and test of world class user focused applications through reviews and acceptance criterias and backlog contributions

Socializing designs in the UX communities and driving submissions of products to formal UX reviews

Evangelizing and contributing to evolving the brand with user-centered design ways of working, new interface guidelines and design patterns

With keywords:
User Research
Usability Testing
Interaction Design
Information Architecture
Brand Consistency
Creating UX Guidelines
Wireframing
Low-to High Prototyping
Reporting
Training

Designing user interfaces for digital platforms such as web and mobile (smartphones and tablets) for the operational processes and developing in-house and external web projects, considering accessibility and usability issues.

Designing logos, brochures and user interface elements for corporate projects.

Designing and developing microsites.

Designing landing pages.

Designing and developing emailing campaigns.

UX testing.

Supervising on processes of new projects (sketching, wireframing, storyboarding).

Prototyping.

Designing landing pages, email campaigns, banners, micro sites of sales departments.

Designing web interfaces for the corporate mobile app.

Designing user interface elements.

Drawing illustrations.

Developing visual processes.

Administration of the websites of Yeditepe University, Yeditepe University Hospital, Yeditepe Eye Hospital and İSTEK Foundation,

Designing and update of the micro websites, creating usable layout and visuals, preparing visuals of the web-based projects which are executed by IT Department,

Management of the visuals and developing HTML and CSS of the web based software products,

Training the web update responsible persons to teach how to use Content Management System and what the Internet and its technology.

Derya Donmez🇳🇱

About Derya Donmez

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