India

Customer Experience (CX)

Account-based Marketing (ABM)

Product Marketing

Content Strategy

Dharitri Kalita

Product Marketing Consultant

Substack

Product Marketing Alliance

Communication

Problem-solving

Leadership

Content strategy

Marketing strategy

Collaboration

Webflow

Zapier

Ahref

Airtable

Asana

Canva

ChatGPT

Figma

Hotjar

HubSpot

Miro

Mixpanel

Notion

Google Analytics

SEMrush

Conversion optimisation

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

How to create personas, and leverage them in design.

Creating and leveraging user personas

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Rebuilt Woliba’s GTM motion by redefining ICP, repositioning product-market fit, and shifting from vendor-led to owned channels, influencing $6.8M in new ARR within 12 months while reducing CAC by 84%

Revamped product positioning, messaging, and website narrative to clearly define ICP-specific value propositions, resulting in a 20% improvement in lead quality and better alignment between marketing and sales

Supported the GTM rollout of the AIRe Framework by partnering closely with founders to shape positioning, core narratives, and priority use cases; enabled consistent market execution across HR industry events and sales motions

Dharitri Kalita🇮🇳

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