Germany

UX Design

Design Operations

Product Design

Customer Experience (CX)

Interaction Design

UX Testing

UX Research

Master in neuromarketing and market research

Digital Marketing diploma

Marketing management post graduate

Bachelor in Industrial designer

Diana Aya

Founder - CPO & UX Lead

Product strategy

Communication

Collaboration

Problem-solving

Empathy

Presentation skills

Conflict resolution

Design systems

User research

Adobe XD

Bravo

Figma

Framer

Jira

Maze

Miro

Notion

Linear

Cursor

React

At Blimp, we aim to empower entrepreneurs with the tools they need to confidently build, validate, and scale their startups.

As entreprenurs we have experienced firsthand the challenges of building businesses on untested assumptions. Our mission is to help founders navigate the journey from idea to sustainable business with greater confidence and less wasted resources, that's why we decided to create Blimp, we want to make things easier!

We provide services and are currently building our platform to complement our offer. Our AI-powered platform will offer dynamic, real-time insights, expert guidance, and interactive tools to refine business models and drive smarter decision-making. Whether you’re launching a new idea or scaling an existing business, our platform and services can help you make informed decisions at every stage.

Built a database of more than 200 potential leads and conducted cold outreach to validate interest and explore potential partnerships for the pilot program, getting a conversion of around 2%.
Designed and launched the startup website to introduce the product concept, and redesigned it according to analytics metrics, the pilot program, and increase engagement rates for potential participants by around 20%.
Worked on refining the business model and value proposition to ensure alignment with market needs and scalability within the smart industries domain.
Developed a sample vulnerability assessment dashboard interface and Fillout form as MVP to demonstrate the value of the solution and its potential application for smart industries.

Product Design: I design and prototype, focusing on responsive and adaptive design principles to ensure a seamless and accessible user experience across all devices.

Currently Leading the design efforts on the redesign of the user experience for the Kubota vehicles platform for farm managers, dealers and farmers. 

UX Research: Conduct user research to uncover insights into user behaviors, needs, and pain points according to the industry's needs. Utilize these insights to inform product decisions and build great products. 
Stakeholder management: collaborate closely with engineers and stakeholders to conceptualize and implement design solutions that meet business and user needs.
Workshops: Organizing and structuring innovation workshops, such as rapid prototyping, product Strategy, & Design Sprints.

Facilitate the no-code prototyping workshops for the Lean Startup Sprint program attendees.
Collaborate with the participants to understand their objectives and tailor the workshop content to meet their needs.
Create engaging and interactive workshop materials, including presentations, exercises, and hands-on activities.
Provide guidance, design advisory, and support to participants as they design and build their MVPs using no-code prototyping tools.
Collaborate with the workshop organizers to continuously improve workshop materials and content.
Stay up-to-date on the latest trends and developments in design and prototyping tools and incorporate them into workshop content as appropriate.

Hands-on multiple UX design projects, such as Search Filters, which improved engagement rates and easiness of use.
I contributed to the UX direction of Deepsights and AI-powered software for insights-driven decision-making, ensuring user-centricity and alignment with the MLS design language. 
Managed and redesigned the career growth of a team of four designers of multiple seniority levels and oversaw 2 UX researchers, guiding their professional growth and project execution.
Pioneered the DesignOps framework to boost design maturity and cross-functional collaboration, providing mentorship and implementing tailored Jira projects to enhance team efficiency by 15%.
Supported teams in refining product backlogs, design roadmaps, and sprint backlogs to ensure clarity and achievability.
Led the integration of new components into the Magic Design System, collaborating with development teams to streamline product development and enhance user experience.

Led design for sensemaking and research modules, including designing complex workflows from client-facing interfaces, DIY interfaces, upload flows to admin panel settings, and developer panels, collaborating with cross-functional teams.
Developed wireframes and prototypes to demonstrate product ideas and features to stakeholders.
Collaborated with developers to ensure product designs were implemented accurately and consistently.
Analyzed user feedback and data to identify areas of improvement and inform product decisions.
Mentored product designers inside the team.
Established usability testing as an integral step in product development, which promoted a user-centered design approach to driving decision-making.

Led product development for multiple mobile and web applications, creating wireframes, prototypes, and user flows while collaborating with global developers.
Designed Cargame, a logistics app with an intuitive UI/UX that has garnered over 1K downloads and 5-star ratings on both Apple and Android Stores.
Designed the UI/UX for Dianurse, an e-health SaaS, resulting in a 25-30% improvement in task completion for patient profiles and a 15-25% increase for doctor profiles.
Designed a user-friendly, intuitive platform for musicians looking to book studio space and owners wanting to manage bookings, called Studoyo. The design included six main components: the sign-in page, search studios, the booking studio main page, the booking reservation, and the studio owner area. 
Initiated the development of a design system for Dianurse, emphasizing data-driven decision-making for improved user experience.
Conducted usability testing, user research, and UX audits to refine user experiences and UI design for multiple clients.
Produced comprehensive product design documentation and facilitated remote ideation workshops for multiple clients.

Identified client needs, built relationships, and overcame objections to driving sales using a data-driven approach.
Developed a project focused on increasing business interactions with general doctors in digital channels, allowing doctors to access specialized content.
Maximized 17.8% Market Share within six months, increasing revenue and facilitating the promotion of the respiratory line, ensuring proper communication with internal and external stakeholders.
Generated client retention by accurately organizing and executing strategic workshops and brand events with an execution rate of 100%.

Increased revenue by 20%, acquiring new customers, focusing on client needs to offer relevant products.
Conducted market analysis to collect information and insights to implement programs for respiratory patients and deliver a consistent strategy.
Established high-class client relationships, being responsible for the overall success of the strategy within the assigned accounts.
Worked with medical teams on the smooth implementation and operation of new products through workshops and brand events.
Sold $37K monthly in the respiratory line, understanding the market context and customer needs to make appropriate decisions.

Designed and launched new entrepreneurial projects such as MookieCookie SAS, boosting revenue by 15%.
Created and optimized the MookieCookie website, employing digital marketing strategies to enhance online visibility and brand awareness.
Crafted engaging designs for print and digital branding, leading to a 21% increase in brand recognition for SabioTea based on client feedback.
Designed an intuitive user interface for Sabio, The Mindful Tea, and received positive feedback from stakeholders.
Developed user personas and scenarios to guide design decisions and feature prioritization across various projects.
Produced wireframes and prototypes that accurately captured desired user experiences for multiple projects.
Formulated a precise financial model for Instaphoto, accurately forecasting cash flow and profitability.

Validated customer targeting, segmentation, and relationships with customers and leaders to detect needs, use a data-driven approach, and contextualize messages according to prospects.
Selected to participate in the multichannel team, focused on creating a new digital experience for the web Saludgsk.com.
Provided product benefits and advantages to clients, achieving $130K monthly sales in the territory and increasing 40% in one of the accounts vs. the previous year.
Generated client retention by accurately organizing and executing workshops and academic events.
Proficient in commercial management software like Veeva, Salesforce, Sismed, and IMS, I maximized efficiency in strategy implementation.

Successfully managed multiple projects in a fast-paced environment, meeting tight deadlines efficiently.
Translated project specifications into tangible assets like drawings and 3D models, fueling impactful BTL campaigns and brand positioning efforts.
Drove continuous improvement by fostering a culture of innovation through idea generation, problem-solving, and collaborative design sessions.
Synchronized project timelines to meet client needs while adhering to budget constraints.
Collaborated closely with design and production teams, contributing to a substantial turnover of approximately $36K in a significant technology project.
Produced detailed drawings of components and assemblies in alignment with industry standards and best practices.
Proficient in advanced 2D and 3D design software, such as Rhinoceros 3D, AutoCAD, Vray, Photoshop, Illustrator, and Corel Draw, I brought precision and creativity to each project.

Crafted realistic 3D models and high-quality renders for exhibition stands and living room designs, elevating product presentation.
Designed effective project plans that ensured timely completion and met client expectations.
Managed project documentation for multiple client projects, including Production plans and progress reports.
Collaborated with stakeholders to address their needs throughout the project.
Organized collaborative sessions with clients to inspire creativity and alignment.
Advanced use of 3D software such as Rhinoceros and AutoCAD.

Transformed product visuals through captivating 3D models and striking renders, enhancing POS displays and advertising campaigns.
Created imaginative sales displays, category solutions, and unique furniture designs.
Guided projects from concept to completion, ensuring smooth production and on-time delivery of designs.
Thoroughly reviewed and approved final graphics, maintaining a keen eye for detail.
Created precise technical drawings for components and assemblies, adhering to industry standards.

I knew my way around design software like Rhinoceros 3D, AutoCAD, Vray, Illustrator, Photoshop, and Corel Draw, using these tools to turn ideas into accurate visuals. In my career, I have always aimed for top-notch quality and have loved turning ideas into eye-catching designs.

Diana Aya🇩🇪

About Diana Aya

Expertise

Sessions with Diana Aya

What mentees say