Portugal

Graphic Design

UX Design

UI/ Visual Design

Branding and Identity Design

Design Operations

Product Design

Interaction Design

Growth Design

Human Computer Interaction

Design Management

Bachelor's degree

✊🏿🏳️‍🌈 Diversity & Inclusion

Diana Prohóda

Design Director

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Presentation skills

Leadership

Branding

ChatGPT

Figma

Framer

Miro

Notion

Adobe Creative Suite

Health & Fitness mobile app with 150M+ users. 
The most downloaded health and fitness app globally in 2022.
NHS Partner delivering Healthy Incentive programs across the UK.

✦ Collaborated closely with executive leadership to define comprehensive design strategies and roadmaps, ensuring alignment with company vision and objectives.

✦ Conducted thorough analysis of market trends and competitive landscape to drive strategic design initiatives, which have significantly enhanced the company’s market position and fostered customer loyalty, instilling confidence in our strategic direction.

✦ Developed and implemented a strategic vision that aligns design goals with business objectives, a focus that has significantly boosted our brand identity and enhanced overall customer experience, providing reassurance about our strategic direction.

✦ Established and monitored key performance indicators (KPIs) to measure the impact of design initiatives on business outcomes, optimizing strategies based on data-driven insights.

✦ Managed design budgets and resources effectively, ensuring optimal allocation to high-impact projects while maintaining cost efficiency, which was critical for our business success.

✦ Played a pivotal role in M&A activities by assessing design and brand alignment opportunities, contributing to seamless integrations, and bolstering brand equity.

✦ Oversaw the end-to-end design process for significant projects, coordinating with cross-functional teams to ensure cohesive execution and timely project delivery.

✦ Championed user-centered design principles by conducting extensive user research and usability testing, informing design decisions, and enhancing overall user satisfaction.

✦ Led and mentored a diverse team of designers, fostering a collaborative and innovative environment that consistently delivered high-quality design work.

Crypto multi-chain wallet app with 14M+ wallets, 12M+ users and 2M+ MOAU

✦ Develop and execute the design strategy to ensure the brand identity is well-represented across all channels and increases brand recognition among target demographics. 

✦ Partnered with and liaised between senior stakeholders, including the VP of Engineering & VP of Marketing, to calibrate business impact, secure buy-in, and drive efficient decision-making informed by rigorous research. 

✦ Establish and maintain design language and visual communication guidelines for the company. 

✦ Created and oversaw the implementation of a new UI design system in collaboration with Engineering & Marketing, including planning, development, and distribution throughout a 140-person organization. 

✦ Collaborated with cross-functional teams to implement a new design strategy, decreasing production costs while maintaining brand consistency. 

✦ Provide art direction to ensure consistency and quality across all design initiatives.

✦ Manage a multicultural, diverse Design Team of 16 individuals to create exceptional user experiences and drive business growth. 

✦ Develop and execute the design strategy for a multi-platform app with 150M+ users, resulting in a 15% increase in user engagement metrics. 

✦ Lead research, scope, information architecture, wireframes, user tests, hi-fidelity, prototypes, specs, shipping, and iteration for all customer engagement touchpoints (onboarding, accounts, events, rewards, & notifications). 

✦ Directed product design and launches for all mobile & desktop products; aligned team of 70 Engineers to champion end-to-end redesign of mobile UX, new tech stack integration, and marketplace expansion. 

✦ Collaborate effectively with cross-functional teams, including Engineering, Product Management, Marketing, Content Strategy, Testing, Support, and Operations, to deliver high-quality design solutions that meet business objectives. 

✦ Directed major platform shift and extensive redesign of entire product suite; shaped product growth strategy to accelerate and increase engagement over 5 years. 

✦ Contribute to the strategic vision for product and service designs as a management team member. 
 
✦ Foster a culture of design thinking and innovation, sharing user experience knowledge across departments to drive business success. 

✦ Formalized, integrated, and led cross-functional design sprints in an agile environment for discovery, validation, development, and iteration, dramatically increasing product velocity and reducing iteration cycles.

Job board and marketplace for recruiters

✦ Led comprehensive end-to-end UX design projects involving 10+ stakeholders, significantly enhancing customer satisfaction
✦ Collaborated with cross-functional teams to measure and analyze customer behaviors, providing insights and recommendations that increased conversion rates

The biggest dating project in the Ru region with 32M+ users

✦ Developed and presented comprehensive UX plans to senior executives,  achieving 100% alignment on key product development priorities
✦ Initiated a weekly company-wide UX update, enhancing communication and alignment on design goals, and regularly gave presentations on designs & customer behaviors
✦ Conducted in-depth user interviews and testing to understand client  workflows, leading to user-centric interactions that improved efficiency
✦ Established the company's first comprehensive design system, ensuring  consistent branding across all products and reducing design  inconsistencies

Cyber security platform

✦ Coordinated UX/UI activities to ensure a cohesive product identity and strong brand presence across channels
✦Synthesized feedback from multiple stakeholders to define UX requirements and create wireframes for the platform

Website for a female audience

✦ Collaborated with developers and marketing teams to create visually appealing and user-friendly web pages, enhancing overall site aesthetics and functionality
✦ Designed and maintained responsive  web pages, improving user engagement, and developed custom graphics and visual elements to enhance website aesthetics, contributing to an increase in page views
✦ Conducted usability testing and implemented feedback, resulting in an increase in user satisfaction and a more intuitive user experience
✦ Optimized website load times and performance through image compression, code optimization, and responsive design techniques, resulting in improvement in site

Retail brand

✦ Designed and managed the construction of 120+ shop stores, ensuring adherence to brand standards and architectural excellence in architectural planning and execution for large-scale retail  projects, delivering on time and within budget while maintaining  high-quality standards

Print company

✦ Developed unique brand identities for 80+ clients. Delivered high-quality logo designs, color schemes, typography, and other brand assets, created cohesive brand guidelines, ensuring consistent application of  visual elements across all marketing materials and platforms

Diana Prohóda🇵🇹

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