

Design Lead at BlueSG
Design Lead at BlueSG
With over 12 years of experience as a designer, I have a proven track record of driving successful products across 10+ diverse industries. By leveraging design thinking principles and user research methodologies, I create user-centric, innovative solutions that align seamlessly with business objectives.
I am a self-driven, highly motivated individual focused on UX design, passionate about the customer first and customer experience (CX) driven design to deliver the best user experience across mobile and web., and successfully led and nurtured a 4-person design team, earning recognition with the prestigious 'Star Award' for my impactful contributions.
Here’s how I can help you: Equipping you with tools to deeply understand user needs and motivations, transforming them into intuitive, problem-solving solutions. Thriving in collaborative cross-functional environments and mastering stakeholder communication. Cultivating a mindset of continuous learning and growth, always ready to embrace new challenges. Accelerating your ideation, execution, and prototyping skills. Offering portfolio and resume reviews to help showcase your best work