

E-commerce and Marketing Director at IE Business school
E-commerce and Marketing Director at IE Business school
I’m a digital leader with 15+ years of experience scaling direct-to-consumer brands and leading digital transformation across Europe, the Middle East, Africa, and CIS markets. Currently overseeing DTC Online business at Estée Lauder Companies, I bring deep operational experience and a passion for helping companies grow smarter—not just bigger.
I’ve built and led cross-functional teams, launched high-conversion e-commerce platforms, driven content-first growth via TikTok & UGC, and implemented AI, PIM, and data-driven frameworks that fuel profitable scaling.