Dogancan Baris🇨🇦

About Dogancan Baris

Head of SEO at GroupM (WPP)

Hi, I’m Dogancan (you can just call me John), and I am on of the global search leads at GroupM. Over the course of my career, I’ve had the privilege of guiding diverse teams of search specialists across international markets, with a focus on driving growth for both our clients and our people through innovative, data-driven solutions.

With a foundation in Business Administration and Management from Koc University (Istanbul), I approach digital strategy holistically—combining technical SEO, e-commerce optimization, advanced SEM campaigns, and the emerging field of Generative Engine Optimization (GEO). I’ve been at the forefront of integrating SEO and SEM, developing unified strategies that maximize ROI and break down silos across all digital touchpoints.

Collaboration is central to my work. I believe the best results come from inclusive environments where every voice is valued and diverse perspectives are harnessed to solve complex challenges. This mindset has enabled me to deliver measurable impact for clients spanning retail, finance, technology, and more.

As an early adopter of generative AI, I’ve leveraged chatbots and large language models since their inception to enhance content creation, scale technical SEO, and streamline workflows. Today, I’m leading the global development of GEO, working alongside international teams to define best practices for content and technical optimization in this rapidly evolving landscape. My focus is on ensuring our strategies are not only innovative but also ethical, accessible, and user-centric.

What sets me apart is a commitment to continuous learning and adaptability. The digital landscape is always changing, and I thrive on staying ahead—whether it’s piloting new technologies, refining integrated frameworks, or mentoring the next generation of search leaders.

I can help you with:

-Integrated SEO & SEM strategy -Technical SEO and e-commerce optimization -Leveraging AI and GEO for content and workflow -Global team leadership and mentorship -Building inclusive, high-performing teams

Let’s connect if you’re interested in the future of search or want to explore how integrated digital strategies can drive your business forward.

Expertise

Sessions with Dogancan Baris

• Mentorship Session (30 min): Mentorship session