Netherlands

Product Design

UX Design

Design Operations

Bachelor's degree

Domenico Laricchia

Consultant | UX & Product Design Services | Designed by Humans. Supercharged by AI

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Product strategy

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Leadership

Business intelligence

Figma

InVision

Jira

Miro

Confluence

Sketch

Stakeholder management

Conflict resolution

Content creation

Design systems

Human computer interaction

User research

Usability Testing

Product analytics

Prototyping

Qualitative research

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Tips for transitioning into a new role or company.

Changing roles

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

I help startups and established product teams design user-centered digital products. My work combines UX strategy, Product Thinking, and Hands-On design to bring clarity and momentum to complex projects.

As a Senior Product Designer on the App Experience team, I played a central role in improving product usability and consistency. I led key design initiatives—from user research to high-fidelity design—while building out the Swydo Design System to enable scalable, cross-functional collaboration.

✅ Transformed user feedback into actionable design solutions, reducing task completion time by ~30% and increasing task success rates by 20% in key workflows. 

✅ Led the development and expansion of the Swydo Design System, resulting in a 40% faster design-to-dev handoff and improved UI consistency across 90% of the product suite. 

✅ Delivered high-fidelity mockups, detailed specs, and documentation that cut design-related dev rework by 25% and reduced stakeholder approval cycles by 35%.

In addition to core product design work, I led UX operations across teams—driving alignment, mentoring designers, and embedding scalable processes that elevated both delivery speed and design culture. My focus was on improving cross-functional collaboration, boosting design team maturity, and ensuring user-centered thinking across product initiatives.

✅ Improved cross-functional collaboration, reducing design-to-dev feedback loops by 35% and helping accelerate time-to-market by ~20% across key features.

✅ Optimized design sprint planning and team rituals, increasing design task throughput by 25% and boosting execution consistency across squads.

✅ Launched design ops initiatives and internal programs that improved team satisfaction (via pulse surveys) by 30% and increased stakeholder confidence in design delivery.

As the lead designer on the Backstage® CMS and Appstage® multi-platform experience, I drove product evolution through research-led design, system thinking, and close collaboration with engineering. I also played a key role in team rituals and co-design workshops to strengthen collaboration and user empathy. 

✅ Led feature design grounded in user mental models and technical feasibility, improving usability scores by 25% and reducing support tickets by ~30% for the CMS.

✅ Owned end-to-end design workflows— from concept to system-integrated UI—ensuring consistency and raising design QA pass rates by 40%.

✅ Developed a structured research agenda, conducting 20+ user interviews and converting insights into features that improved task completion rates by 35%.

At Tangible, I designed B2C digital products for large-scale retail and fintech clients including Coop Alleanza 3.0® and Phoenix Informatica Bancaria®. My work spanned user research, prototyping, and stakeholder collaboration to drive product quality and usability. 

✅ Conducted user interviews and usability tests that led to ~25% improvement in task success rates for key product flows. 

✅ Created user flows, wireframes, and interactive prototypes that shortened iteration cycles by 30%.
 
✅ Presented solutions to stakeholders, achieving 90% design approval rates within the first round of feedback.

At Doralab, I led UX design projects across betting, fintech, and energy sectors, working with major brands like Lottomatica, UniCredit, and Edison. I facilitated co-design sessions and delivered user-centered solutions for complex service flows.

✅ Led UX efforts across three industries, contributing to ~20% increase in product engagement metrics post-launch.

✅ Facilitated co-design sessions with clients and users, accelerating alignment and cutting design revisions by 40%.

✅ Delivered full-stack UX/UI designs that improved user satisfaction scores and supported successful launches for flagship clients.

At Alpenite, I led UX design for B2C and B2B e-commerce solutions across top fashion and luxury brands, including Brunello Cucinelli, Hogan, Tod’s, and Liu Jo. I worked closely with cross-functional teams to deliver scalable, high-conversion experiences on platforms like Salesforce Commerce Cloud, Magento, and SAP.

✅ Implemented UX strategies that contributed to a 15–25% increase in conversion rates across multiple e-commerce projects.

✅ Used analytics and business data to inform design optimizations, reducing cart abandonment by 20% on key flows.

✅ Collaborated with dev teams to deliver high-fidelity UX/UI solutions that met both brand and business KPIs.

Collaboration for the launch of the collection (autumn - winter) of the Indian fashion brand "The American Swan Lifestyle Company".

As a part of the creative team, I attended from briefing to the entire process of design projects such as corporate re-branding, packaging, websites, and stage for exhibitions.

Clients: Manhattan Charter School, A Table, Studium

Domenico Laricchia🇳🇱

About Domenico Laricchia

Expertise

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