

Senior Researcher at Gojek Indonesia
Senior Researcher at Gojek Indonesia
I am Davita, product, UX, and market researcher with 7 years of experience in both market research agencies and in-house roles in client-side companies. My expertise spans diverse markets across Southeast Asia, where I have honed my skills in both quantitative and qualitative methodologies, addressing the challenges faced by consumers and B2B market/users, particularly within the MSME sector. I have an interest about women-owned enterprises, more specifically to learn about dismantling the structural and digital barriers that hinder their growth.
I aim to be a sharing partner to listen to your questions and experiences, and to walk through them with you—exploring possible improvements and approaches informed by my experience.