Dr Asma Qureshi🇦🇺
Research & Insights Director at The University of Queensland
About Dr Asma Qureshi
Research & Insights Director at The University of Queensland
I am a dedicated, detail-oriented professional with a diverse skill set spanning data-driven insights, UX and CX research, strategic research planning, business analysis, stakeholder engagement, and vendor relationship management. My passion for uncovering human and market truths enables me to design and execute research that delivers clarity and confidence in decision-making.
With strong expertise in both primary and secondary research, I specialise in transforming complex data into meaningful insights that shape product strategies, enhance customer experiences, and inform business growth. As a customer-centric researcher, I focus on understanding people’s habits, motivations, and aspirations, enabling organisations to connect authentically with their audiences.
Beyond research execution, I bring a strategic lens developing integrated research plans that align with business goals and inform long-term direction. My collaborative approach and strong stakeholder management skills ensure that insights are not only gathered but also acted upon. In addition, I have a proven ability to manage vendor partnerships effectively, integrating external capabilities to deliver seamless, high-quality outcomes.
Expertise
Sessions with Dr Asma Qureshi
- Mentorship Session with Dr Asma Qureshi 45 mins (45 min): Mentorship session
What mentees say
“I had an outstanding experience with my mentor, who provided invaluable guidance that clarified my direction. Their amazing communication, motivation, and subject knowledge made the session engaging and insightful. I was particularly impressed by their exceptional problem-solving skills, which helped me tackle challenges effectively. I highly recommend booking a session with this”
“I had an outstanding experience with Dr. Asma Qureshi. Her amazing communication and deep subject knowledge truly impressed me. She provided invaluable insights from her industry experience and helped me enhance my CV, which was incredibly motivating.”